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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • C

      Coursera Project Network

      Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises

      Skills you'll gain: Facebook, Marketing Strategies, Social Media Marketing, Social Media, Marketing, Target Audience, Drive Engagement, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Maryland, College Park

      New Map for Product Managers: Rulesets for Global Business

      Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Einführung in Facebook Audience Insights

      Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Marketing Analytics, Customer Insights, Social Media Marketing, Marketing Budgets

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك

      Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Как создать рекламную кампанию в Twitter

      Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Google Cloud

      Encoder-Decoder Architecture - בעברית

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Generative AI, Machine Learning Methods, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Natural Language Processing

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      N

      National Academy of Sports Medicine

      Popular Fitness Supplements

      Skills you'll gain: Pharmacology, Critical Thinking, Independent Thinking, Drug Interaction, Nutrition and Diet, Healthcare Industry Knowledge, Regulatory Compliance, General Science and Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Product Marketers: Data-Driven Campaigns

      Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Comprehensive Introduction to Quantum Mechanics

      Skills you'll gain: Emerging Technologies, Physics, Mechanics, Chemistry, Cryptography, Computer Science, Quantitative Research, Mathematical Modeling, Engineering, Scientific, and Technical Instruments

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة

      Skills you'll gain: Facebook, Customer Analysis, Target Audience, Social Media, Social Media Marketing, Business Marketing, Social Media Management, Marketing Strategies, Content Creation, Drive Engagement, Business Planning

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      M

      Microsoft

      Copilot in PowerPoint and Word to Optimize Content Creation

      Skills you'll gain: Microsoft Copilot, Microsoft PowerPoint, Presentations, Productivity Software, Microsoft Word, Microsoft 365, Editing, Writing and Editing, Multimedia, Animations, Target Audience, Content Creation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      U

      Universidades Anáhuac

      Métodos de casos para decisiones estratégicas

      Skills you'll gain: Critical Thinking, Decision Making, Research, Problem Solving, Complex Problem Solving, Strategic Decision-Making, Communication, Analytical Skills, Analysis, Collaboration, Team Oriented

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

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    1…294295296…302

    In summary, here are 10 of our most popular market research courses

    • Choisissez une publication basée sur l'engagement avec Facebook pour les entreprises: Coursera Project Network
    • New Map for Product Managers: Rulesets for Global Business: University of Maryland, College Park
    • Einführung in Facebook Audience Insights: Coursera Project Network
    • كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك: Coursera Project Network
    • Как создать рекламную кампанию в Twitter: Coursera Project Network
    • Encoder-Decoder Architecture - בעברית: Google Cloud
    • Popular Fitness Supplements: National Academy of Sports Medicine
    • GenAI for Product Marketers: Data-Driven Campaigns: Coursera Instructor Network
    • Comprehensive Introduction to Quantum Mechanics: Packt
    • التسويق العضوي: استفد من مجموعات الفيسبوك للشركات الصغيرة: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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