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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Les bases des opérations avec Goldman Sachs 10,000 Women

      Skills you'll gain: Process Mapping, Operational Efficiency, Business Operations, Operations Management, Business Process, Process Analysis, Business Process Improvement, Operational Analysis, Process Improvement, Customer experience improvement, Technology Strategies

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      كيفية استعمال سيرفي مونكي للشركات الصغيرة

      Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Business Research, Small Data, Social Media

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Minnesota

      Causal Inference Project Ideation

      Skills you'll gain: Experimentation, Research Design, A/B Testing, Business Analysis, Analytical Skills, Complex Problem Solving, Statistical Inference, Business Priorities, Data Ethics, Prioritization, Project Planning

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      B

      Board Infinity

      Mastering BFSI Interviews: Resumes & Mock Interviews

      Skills you'll gain: Professional Networking, Interviewing Skills, Finance, Financial Analysis, Banking, Verbal Communication Skills, Branding, Relationship Building, LinkedIn, Business Writing, Presentations, Communication

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      New York Institute of Finance

      공급망금융 시장 및 핀테크 생태계

      Skills you'll gain: Financial Market, Supply Chain Management, Transportation, Supply Chain, and Logistics, Market Trend, Market Dynamics, FinTech, Financial Services, Market Analysis, Supplier Relationship Management, Banking, Stakeholder Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Minnesota

      Prescriptive Analytics Project Ideation

      Skills you'll gain: Simulations, Operations Research, Simulation and Simulation Software, Sprint Planning, Advanced Analytics, Process Mapping, Operational Analysis, Process Optimization, Business Planning, Project Scoping, Project Planning, Production Planning, Capacity Planning, Solution Design, Needs Assessment, Business Analysis, Analytics, Portfolio Management, Investment Management, Complex Problem Solving

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Google Cloud

      Encoder-Decoder Architecture - Bahasa Indonesia

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Deep Learning, Natural Language Processing, Artificial Neural Networks, Text Mining, Applied Machine Learning, Machine Learning

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Google Cloud

      Create Image Captioning Models - 简体中文

      Skills you'll gain: Image Analysis, Deep Learning, Computer Vision, Data Modeling, Artificial Neural Networks

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      Universidades Anáhuac

      Deep Learning: Del Concepto a la Práctica

      Skills you'll gain: Artificial Neural Networks, Keras (Neural Network Library), Deep Learning, Applied Machine Learning, Tensorflow, Image Analysis, Computer Vision, Natural Language Processing, Artificial Intelligence, Python Programming

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      إختيار الهدف المثالي للحملات الإعلانية على Facebook

      Skills you'll gain: Facebook, Advertising Campaigns, Brand Awareness, Campaign Management, Lead Generation, Online Advertising, Social Media Campaigns, Social Media, Paid media, Digital Advertising, Promotional Strategies, Target Audience, Drive Engagement

      Intermediate · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, User Story, Agile Product Development, Product Management, Stakeholder Management, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, User Requirements Documents, Project Management, Innovation, Technology Strategies, Change Management, Cloud Platforms, Market Research, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      O

      O.P. Jindal Global University

      Introduction to Health Policy

      Skills you'll gain: Health Disparities, Public Health, Health Policy, Health Systems, Health Equity, Policy Analysis, Public Policies, Health Care, Epidemiology, Demography, Economics, Economic Development, Socioeconomics, Governance

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
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    1…293294295…303

    In summary, here are 10 of our most popular market research courses

    • Les bases des opérations avec Goldman Sachs 10,000 Women: Goldman Sachs
    • كيفية استعمال سيرفي مونكي للشركات الصغيرة: Coursera Project Network
    • Causal Inference Project Ideation: University of Minnesota
    • Mastering BFSI Interviews: Resumes & Mock Interviews: Board Infinity
    • 공급망금융 시장 및 핀테크 생태계: New York Institute of Finance
    • Prescriptive Analytics Project Ideation: University of Minnesota
    • Encoder-Decoder Architecture - Bahasa Indonesia: Google Cloud
    • Create Image Captioning Models - 简体中文: Google Cloud
    • Deep Learning: Del Concepto a la Práctica: Universidades Anáhuac
    • إختيار الهدف المثالي للحملات الإعلانية على Facebook: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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