• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Explore SAP Data Foundation using Looker Dashboards

    Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Business Intelligence, Business Intelligence Software, Google Cloud Platform, Dashboard, Business Analysis, Data Visualization, Data Analysis, Sales Management, Sales, Product Knowledge, Enterprise Resource Planning

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    AI Driven Machine Learning with Python

    Skills you'll gain: Model Evaluation, Classification Algorithms, Regression Analysis, Matplotlib, Feature Engineering, Time Series Analysis and Forecasting, Data Preprocessing, Jupyter, Image Analysis, Cloud Deployment, Scikit Learn (Machine Learning Library), Applied Machine Learning, Tensorflow, Amazon Web Services, Python Programming, Data Transformation, Logistic Regression, Machine Learning Methods, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning with Real-World Projects

    Skills you'll gain: Recurrent Neural Networks (RNNs), Artificial Neural Networks, Deep Learning, Matplotlib, Convolutional Neural Networks, Linear Algebra, Image Analysis, Data Visualization, NumPy, Machine Learning Algorithms, Keras (Neural Network Library), Pandas (Python Package), Seaborn, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Applied Machine Learning, Tensorflow, Data Analysis, Artificial Intelligence, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    Build Websites with Figma, HTML, and CSS

    Skills you'll gain: HTML and CSS, Figma (Design Software), Front-End Web Development, User Interface (UI), Responsive Web Design, Web Design and Development, Mockups, Web Design, Web Content Accessibility Guidelines, Prototyping, Javascript, Web Development

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    SQL for Any IT Professional

    Skills you'll gain: Database Design, Relational Databases, SQL, Database Management, Query Languages, Database Development, Database Systems, Data Management, Databases, Data Integrity, Oracle Databases, Data Modeling, Data Analysis, Data Manipulation, Data Structures, User Accounts

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Tableau Trading Dashboard

    Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Strategic Management & Business Policy

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Advanced Tableau - Table Calculations

    Skills you'll gain: Tableau Software, Data Presentation, Data Storytelling, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs), Trend Analysis, Data Analysis, Business Metrics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    16 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Simplilearn

    LLM Benchmarking and Evaluation Training

    Skills you'll gain: LLM Application, LangChain, Large Language Modeling, Model Evaluation, ChatGPT, Generative AI, Prompt Engineering, Application Development, Analytics, Natural Language Processing, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Wie man auf Pinterest werben kann

    Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Criando uma estratégia digital vencedora

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Digital Content, Search Engine Optimization, Social Media Strategy, Web Content, Content Strategy, Digital Advertising, Email Marketing, Digital Communications, E-Commerce, Web Analytics, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Practical Geospatial Geostatistical Modeling

    Skills you'll gain: Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Descriptive Statistics, Statistical Modeling, R Programming, Geographic Information Systems, Statistical Analysis, Probability & Statistics, Data-Driven Decision-Making, Oil and Gas, Data Analysis, Simulations, Statistical Methods, Rmarkdown, Data Cleansing, Box Plots, Plot (Graphics)

    Intermediate · Specialization · 3 - 6 Months

1…290291292…390

In summary, here are 10 of our most popular marketing analytics courses

  • Explore SAP Data Foundation using Looker Dashboards: Google Cloud
  • AI Driven Machine Learning with Python: EDUCBA
  • Deep Learning with Real-World Projects: Packt
  • Build Websites with Figma, HTML, and CSS: Scrimba
  • SQL for Any IT Professional: Pearson
  • Tableau Trading Dashboard: Corporate Finance Institute
  • Strategic Management & Business Policy: EDUCBA
  • Advanced Tableau - Table Calculations: Corporate Finance Institute
  • LLM Benchmarking and Evaluation Training: Simplilearn
  • Wie man auf Pinterest werben kann: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok