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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Use Data Canvas to Visualize and Design Queries

      Skills you'll gain: Data Presentation, Data Visualization Software, Query Languages, Data Integration, Data Analysis

      Beginner · Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo Guardar Diseños de Canva en Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Marketing Collateral, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Risk Managers: Advanced Risk Analysis Techniques

      Skills you'll gain: Prompt Engineering, Risk Modeling, Risk Analysis, Continuous Monitoring, Generative AI, Project Risk Management, Risk Management Framework, Risk Management, Operational Risk, Data-Driven Decision-Making, Business Risk Management, Data Integration, Anomaly Detection, Artificial Intelligence, Threat Detection, Automation

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Programmez du contenu pour vos réseaux sociaux avec Later

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Social Media, Content Creation, Social Media Marketing, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Search Engine Optimization, Content Strategy, Drive Engagement, Content Performance Analysis, Content Creation, Branding, Marketing Channel, Live Streaming, Growth Strategies, Storytelling, Editing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Illinois Tech

      Transformational Leadership in a Tech-Driven Marketplace

      Skills you'll gain: Business Transformation, Business Communication, Stakeholder Engagement, Strategic Leadership, Organizational Change, Business Writing, Business Leadership, Change Management, Innovation, Organizational Leadership, Presentations, Business Strategy, Organizational Structure, Strategic Thinking, Business Technologies, Global Marketing, Project Planning, Competitive Analysis, Financial Planning

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Accounting Data Analytics

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • P

      Packt

      The Ultimate Hands-On Hadoop

      Skills you'll gain: Apache Hadoop, Real Time Data, Apache Kafka, Apache Hive, Apache Spark, AWS Kinesis, Apache Cassandra, Big Data, PySpark, Database Systems, MongoDB, SQL, Data Processing, NoSQL, System Design and Implementation, Distributed Computing, Scalability

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Découvrez les différents types de publicités Facebook et lequel vous convient le mieux

      Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Mastering Azure Databricks for Data Engineers

      Skills you'll gain: Databricks, CI/CD, Real Time Data, Data Governance, Apache Spark, Microsoft Azure, Data Lakes, Data Architecture, Data Management, Cloud Engineering, Big Data, Secure Coding, Data Storage Technologies, Integration Testing, Automation, Data Infrastructure, Data Pipelines, Restful API, Command-Line Interface, Systems Design

      Intermediate · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Configuring MongoDB Atlas with BigQuery Dataflow Templates

      Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration

      Intermediate · Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      Statistics & Mathematics for Data Science & Data Analytics

      Skills you'll gain: Descriptive Statistics, Statistical Hypothesis Testing, Probability, Probability & Statistics, Statistics, Machine Learning Algorithms, Regression Analysis, Statistical Analysis, Data Analysis, Statistical Methods, Probability Distribution, Random Forest Algorithm, Statistical Inference, Predictive Analytics, Correlation Analysis, Sample Size Determination

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Use Data Canvas to Visualize and Design Queries: Google Cloud
    • Cómo Guardar Diseños de Canva en Mailchimp: Coursera Project Network
    • GenAI for Risk Managers: Advanced Risk Analysis Techniques: Coursera Instructor Network
    • Programmez du contenu pour vos réseaux sociaux avec Later: Coursera Project Network
    • Creating Engaging Content for YouTube: Coursera
    • Transformational Leadership in a Tech-Driven Marketplace: Illinois Tech
    • Graduate Certificate in Accounting Data Analytics: University of Illinois at Urbana-Champaign
    • The Ultimate Hands-On Hadoop: Packt
    • Découvrez les différents types de publicités Facebook et lequel vous convient le mieux: Coursera Project Network
    • Mastering Azure Databricks for Data Engineers: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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