Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Status: Free Trial

    Microsoft

    Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Control, Inventory Management System, Social Media, Promotional Strategies, Social Media Marketing, Product Knowledge, Marketing, Merchandise Displays, Business Communication

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Content Creation, Drive Engagement, Social Media Content, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

    5
    Rating, 5 out of 5 stars
    8 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Keyword Research, Social Media Marketing, Social Media, Social Media Strategy, Regional Sales, Market Trend, Trend Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Meta

    Skills you'll gain: Marketing Budgets, Campaign Management, Advertising Campaigns, Advertising, Facebook, Budget Management, Target Audience, Social Media Campaigns, Marketing, Digital Advertising, Instagram, Social Media Marketing, Social Media, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    28 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Simplilearn

    Skills you'll gain: Search Engine Optimization, E-Commerce, Logistics Management, Merchandising, Product Marketing, Promotional Strategies, Product Knowledge, Customer Service, Customer Relationship Management, Online Advertising, Price Negotiation, Web Analytics and SEO, Social Media Marketing, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Creation, Social Media Campaigns, Scheduling, Drive Engagement, Live Streaming, Android Studio

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Scheduling, Social Media Management, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Social Media Marketing, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Preview

    Coursera

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea