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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Marketing Analytics, Budgeting, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Financial Analysis, Dashboard, Analytics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Customer Data Management, Business Valuation, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      EDHEC Business School

      Investment Management with Python and Machine Learning

      Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Asset Management, Network Analysis, Data Visualization Software, Machine Learning Methods, Financial Data, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Advanced Analytics, Financial Statements, Applied Machine Learning, Financial Market, Financial Analysis, Financial Modeling, Return On Investment, Risk Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      K

      Korea Advanced Institute of Science and Technology(KAIST)

      Supply Chain Management: A Learning Perspective

      Skills you'll gain: New Product Development, Supply Chain Management, Supply Chain Planning, Innovation, Quality Management, Operations Management, Logistics Management, Supplier Management, Transportation, Supply Chain, and Logistics, Inventory Management System, Coordinating, Corporate Sustainability, Value Propositions, Continuous Improvement Process, Consumer Behaviour, Cross-Functional Collaboration, Decision Making, Complex Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California San Diego

      Bioinformatics

      Skills you'll gain: Bioinformatics, Molecular Biology, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Data Analysis, Computational Thinking, Graph Theory, Markov Model, Biochemistry, Life Sciences, Microbiology, Statistical Analysis, Medical Science and Research, Precision Medicine, Biology, Pharmacology, Algorithms, Infectious Diseases, Data Mining

      4.3
      Rating, 4.3 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      M

      Microsoft

      Microsoft AI Product Manager

      Skills you'll gain: Competitive Analysis, Product Planning, User Story, Market Research, Product Roadmaps, User Interface (UI) Design, Persona Development, Product Development, Market Analysis, User Experience Design, New Product Development, Product Management, Product Lifecycle Management, Market Opportunities, Business Research, Design Thinking, Product Quality (QA/QC), Product Marketing, Product Strategy, Agile Product Development

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      U

      University of London

      Introduction to English Common Law

      Skills you'll gain: Case Law, Court Systems, Legal Research, Legal Proceedings, Litigation and Civil Justice, Law, Regulation, and Compliance, Civil Law, Mediation, Political Sciences, European History, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universiteit Leiden

      De-Mystifying Mindfulness

      Skills you'll gain: Mindfulness, Self-Awareness, Mental Health Therapies, Mental Health, Social Justice, Psychology, Social Sciences, Cultural Diversity, Environment and Resource Management, Critical Thinking, Trauma Care, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Decentralized Finance (DeFi) Infrastructure

      Skills you'll gain: Blockchain, FinTech, Interoperability, Payment Systems, Emerging Technologies, Financial Systems, Cryptography, Market Liquidity, Financial Regulations, Digital Assets, Finance, Banking, Financial Services, Payment Processing, Derivatives, Transaction Processing, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Operations

      Skills you'll gain: Lean Six Sigma, Lean Manufacturing, Process Improvement, Operations Management, Production Process, Six Sigma Methodology, Operational Efficiency, Quality Improvement, Kanban Principles, Continuous Improvement Process, Inventory Control, Inventory Management System

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Introduction to Operations Management

      Skills you'll gain: Operations Management, Operational Efficiency, Process Analysis, Process Improvement, Lean Methodologies, Workflow Management, Continuous Improvement Process, Capacity Planning, Quality Management, Supply Chain Management, Statistical Process Controls, Process Flow Diagrams, Resource Utilization, Root Cause Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Advertising with Meta

      Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Copenhagen

      The Sustainable Development Goals – A global, transdisciplinary vision for the future

      Skills you'll gain: Environment, Natural Resource Management, Environmental Science, Sustainability Reporting, Environmental Policy, Research, Environmental Social And Corporate Governance (ESG), Systems Thinking, Public Policies, Economic Development, Economics, Stakeholder Engagement, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
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    1…293031…303

    In summary, here are 10 of our most popular market research courses

    • Analysing: Numeric and digital literacies: Macquarie University
    • Investment Management with Python and Machine Learning: EDHEC Business School
    • Supply Chain Management: A Learning Perspective : Korea Advanced Institute of Science and Technology(KAIST)
    • Bioinformatics: University of California San Diego
    • Microsoft AI Product Manager: Microsoft
    • Introduction to English Common Law: University of London
    • De-Mystifying Mindfulness: Universiteit Leiden
    • Decentralized Finance (DeFi) Infrastructure: Duke University
    • Supply Chain Operations: Rutgers the State University of New Jersey
    • Introduction to Operations Management: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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