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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      Y

      Yale University

      American Contract Law I

      Skills you'll gain: Case Law, Legal Writing, Commercial Laws, Legal Research, Contract Review, Civil Law, Contract Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      993 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      Vital Signs: Understanding What the Body Is Telling Us

      Skills you'll gain: Vital Signs, Respiration, Pulmonology, Health Assessment, Cardiology, Systems Of Measurement, Neurology, Patient Evaluation, Anatomy, Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Tools of the Trade: Linux and SQL

      Skills you'll gain: Bash (Scripting Language), Operating Systems, File Systems, Linux Commands, Linux, SQL, Unix, Database Management, Command-Line Interface, Relational Databases, Authorization (Computing), Authentications, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Think like a CFO

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Income Statement, Corporate Finance, Accounting, Cash Flows, Operational Analysis, Financial Accounting, Capital Budgeting, Financial Modeling, Financial Reporting, Financial Analysis, Balance Sheet, Financial Management, Generally Accepted Accounting Principles (GAAP), Operating Expense, Financial Market, Profit and Loss (P&L) Management, Business Valuation, Equities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Recruiting, Hiring, and Onboarding Employees

      Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Talent Acquisition, Job Analysis, Human Resources, Human Resource Strategy, Workforce Management, Employee Engagement, Talent Sourcing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      E

      Emory University

      Conflict Transformation

      Skills you'll gain: Conflict Management, Mediation, Empathy, Emotional Intelligence, Collaboration, Self-Awareness, Active Listening, Adaptability, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      441 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Managing Project Risks and Changes

      Skills you'll gain: Project Performance, Project Risk Management, Change Control, Project Management, Risk Analysis, Scope Management, Change Management, Risk Mitigation, Project Documentation, Stakeholder Management, Project Closure, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      The Business of Health Care

      Skills you'll gain: People Management, Financial Reporting, Health Disparities, Financial Statements, Health Care Administration, Health Systems, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Lean Methodologies, Risk Analysis, Cash Flows, Health Care Procedure and Regulation, Health Care, Healthcare Industry Knowledge, Operational Efficiency

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Care, Health Policy, Organizational Leadership, Organizational Structure, Fundraising, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      57 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Microsoft

      Program Management Fundamentals

      Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Design Thinking for Innovation

      Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Creativity, Strategic Thinking, Human Centered Design, Curiosity, Storytelling, User Research, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

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    1…293031…685

    In summary, here are 10 of our most popular brand management courses

    • American Contract Law I: Yale University
    • Vital Signs: Understanding What the Body Is Telling Us: University of Pennsylvania
    • Tools of the Trade: Linux and SQL: Google
    • Think like a CFO: IESE Business School
    • Recruiting, Hiring, and Onboarding Employees: University of Minnesota
    • Conflict Transformation: Emory University
    • Managing Project Risks and Changes: University of California, Irvine
    • The Business of Health Care: University of Pennsylvania
    • Introduction to Healthcare Management: University of Michigan
    • Program Management Fundamentals: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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