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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • D

      DeepLearning.AI

      Последовательные модели

      Skills you'll gain: Deep Learning, Natural Language Processing, Tensorflow, PyTorch (Machine Learning Library), Applied Machine Learning, Artificial Neural Networks

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      O

      O.P. Jindal Global University

      Econometrics - Theory and Practice

      Skills you'll gain: Econometrics, Regression Analysis, Statistical Modeling, Quantitative Research, Statistical Methods, Stata, Time Series Analysis and Forecasting, Correlation Analysis, Statistical Inference, Statistical Analysis, Data Analysis Software, Probability Distribution

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, संचालन के मूल सिद्धांत

      Skills you'll gain: Process Mapping, Business Operations, Business Process, Operations Management, Business Process Improvement, Operational Efficiency, Technology Strategies, Growth Strategies, Customer Service, Competitive Analysis

      Mixed · Course · 1 - 4 Weeks

    • M

      Meta

      مبادئ تصميم تجربة المستخدم/واجهة المستخدم

      Skills you'll gain: Usability Testing, Persona (User Experience), User Experience Design, Prototyping, User Interface (UI) Design, User Centered Design, Figma (Design Software), Design Elements And Principles, User Research, Interaction Design, Mockups, UI Components

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Cape Town

      Curso con proyecto final: Comienza tu futuro en fintech

      Skills you'll gain: Business Modeling, Peer Review, FinTech, Presentations, Entrepreneurship, Business Planning, Business Strategies, Financial Regulations, Business Analysis, Regulatory Requirements, New Product Development, Competitive Analysis, Customer Analysis, Market Opportunities, Value Propositions, Market Research

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Indian Institute of Technology Guwahati

      Designing User Interfaces and User Interactions

      Skills you'll gain: User Experience, Information Architecture, User Experience Design, Interaction Design, User Flows, Usability, User Centered Design, User Interface (UI) Design, Wireframing, User Research, Conceptual Design, Persona Development, Mockups, Ideation

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      E

      EDHEC Business School

      Intellectual Property as Competitive Advantage for Companies

      Skills you'll gain: Intellectual Property, Business Strategy, Competitive Analysis, Corporate Strategy, Law, Regulation, and Compliance, Asset Management, Legal Strategy, Brand Management, Risk Management, Registration

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      시퀀스 모델

      Skills you'll gain: Natural Language Processing, Generative AI, Keras (Neural Network Library), Large Language Modeling, Tensorflow, Deep Learning, Artificial Neural Networks, PyTorch (Machine Learning Library), Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Time Series Analysis and Forecasting

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Predicting Extreme Climate Behavior with Machine Learning

      Skills you'll gain: Dimensionality Reduction, Unsupervised Learning, Machine Learning Algorithms, Applied Machine Learning, Machine Learning, Regression Analysis, Scikit Learn (Machine Learning Library), Supervised Learning, Data Science, Classification And Regression Tree (CART), Statistical Analysis, Predictive Modeling, Artificial Neural Networks, Data Processing, Feature Engineering

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Specialized Data Visualization Approaches

      Skills you'll gain: Scientific Visualization, Data Visualization Software, Visualization (Computer Graphics), Statistical Visualization, Interactive Data Visualization, Computer Displays, Data Literacy, Data Presentation, Time Series Analysis and Forecasting, Scalability, Data Validation, Computer Graphics, 3D Modeling, Medical Imaging

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Semantic Kernel SDK for Intelligent Applications

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Large Language Modeling, Generative AI, OpenAI, ChatGPT, AI Personalization, Microsoft Visual Studio, Development Environment, Artificial Intelligence, Microsoft Azure, Persona Development, Application Development, Automation

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      핀테크 기초 및 개요

      Skills you'll gain: FinTech, Mobile Banking, Financial Services, Banking, Financial Regulation, Retail Banking, Blockchain, Business Strategies, Market Opportunities, Emerging Technologies, Payment Processing, Entrepreneurship, Investments, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
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    1…285286287…303

    In summary, here are 10 of our most popular market research courses

    • Последовательные модели: DeepLearning.AI
    • Econometrics - Theory and Practice: O.P. Jindal Global University
    • Goldman Sachs 10,000 Women के साथ, संचालन के मूल सिद्धांत: Goldman Sachs
    • مبادئ تصميم تجربة المستخدم/واجهة المستخدم: Meta
    • Curso con proyecto final: Comienza tu futuro en fintech: University of Cape Town
    • Designing User Interfaces and User Interactions: Indian Institute of Technology Guwahati
    • Intellectual Property as Competitive Advantage for Companies: EDHEC Business School
    • 시퀀스 모델: DeepLearning.AI
    • Predicting Extreme Climate Behavior with Machine Learning : University of Colorado Boulder
    • Specialized Data Visualization Approaches: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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