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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      إضافة الصور والصور المتحركة في تطبيق فيغما

      Skills you'll gain: Animations, Figma (Design Software), Graphics Software, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      مقدمة إلى خدمة رؤى الجمهور على فيسبوك

      Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Social Media, Social Media Marketing, Business Intelligence

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer des diagrammes stratégiques d'entreprise avec Creately

      Skills you'll gain: Business Planning, Process Flow Diagrams, Business Strategy, Strategic Thinking, Strategic Planning, Data Import/Export, User Accounts, Productivity Software, Collaborative Software

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Présentez votre Business avec Visme

      Skills you'll gain: Presentations, Business Writing, Marketing Materials, Business Planning, Product Demonstration, Sales Presentations, Price Negotiation, Marketing Design, Product Promotion

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Microsoft Defender Cloud Compliance - Secure Azure Services

      Skills you'll gain: Cloud Security, Microsoft Azure, Threat Management, Security Controls, Data Security, Key Management, Continuous Monitoring, Network Security, System Monitoring, Virtual Environment, Query Languages

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Introduction au Marketing des réseaux sociaux

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Build a DIY Multimodal Question Answering System with Vertex AI

      Skills you'll gain: Metadata Management, Image Analysis, Text Mining, Generative AI, Large Language Modeling, Google Cloud Platform, Query Languages

      Intermediate · Project · Less Than 2 Hours

    • G

      Google Cloud

      Designing and Querying Bigtable Schemas

      Skills you'll gain: Database Design, Google Cloud Platform, Data Access, Big Data, Command-Line Interface

      Beginner · Project · Less Than 2 Hours

    • M

      Meta

      مبادئ تصميم تجربة المستخدم/واجهة المستخدم

      Skills you'll gain: Usability Testing, Persona (User Experience), User Experience Design, Prototyping, User Interface (UI) Design, User Centered Design, Figma (Design Software), Design Elements And Principles, User Research, Interaction Design, Mockups, UI Components

      Beginner · Course · 1 - 3 Months

    • C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain:

      Beginner · Professional Certificate · 1 - 3 Months

    • H

      HubSpot Academy

      Informes de ventas con HubSpot

      Skills you'll gain: HubSpot CRM, Data Visualization, Lead Generation, Sales Strategy, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Acquisition Management, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IESE Business School

      Mastering the Art of Scaling and Convincing Investors

      Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • إضافة الصور والصور المتحركة في تطبيق فيغما: Coursera Project Network
    • مقدمة إلى خدمة رؤى الجمهور على فيسبوك: Coursera Project Network
    • Créer des diagrammes stratégiques d'entreprise avec Creately: Coursera Project Network
    • Présentez votre Business avec Visme: Coursera Project Network
    • Microsoft Defender Cloud Compliance - Secure Azure Services: Microsoft
    • Introduction au Marketing des réseaux sociaux: Meta
    • Build a DIY Multimodal Question Answering System with Vertex AI: Google Cloud
    • Designing and Querying Bigtable Schemas: Google Cloud
    • مبادئ تصميم تجربة المستخدم/واجهة المستخدم: Meta
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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