Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Google Gemini, Generative AI, AI Enablement, Financial Reporting, Anomaly Detection, OpenAI, ChatGPT, Auditing, Business Process Automation, Financial Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Statistical Analysis, Mathematics and Mathematical Modeling, Probability & Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Data Literacy, Arithmetic, Decision Making, Deductive Reasoning, Data Analysis, Analytical Skills, Complex Problem Solving, Grammar, English Language, Case Studies, Literacy, Learning Strategies, Applied Mathematics, Data-Driven Decision-Making, Quantitative Research, Estimation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: SQL, Data Validation, Data Access, Query Languages, Data Mining, Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Cloud Storage, Data Storage, Microsoft Visual Studio, Network Routing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Social Media Management, Workflow Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Michigan
Skills you'll gain: Data Quality, Data Collection, Data Management, Data Validation, Data Analysis, Data Preprocessing, Threat Detection, Data Access, Sampling (Statistics)
Beginner · Course · 1 - 4 Weeks

Universidad Austral
Skills you'll gain: Natural Language Processing, Data Processing, Data Preprocessing, Text Mining, Pandas (Python Package), Analysis, Big Data, Algorithms
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Analysis, Analytical Skills, Data Management, Exploratory Data Analysis, Statistical Reporting, Data-Driven Decision-Making, Trend Analysis, Data Presentation, Data Collection, Statistical Modeling, Data Validation, Statistical Inference, Model Evaluation, Communication
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Data Visualization, Infographics, Data Visualization Software, Business Reporting, Data Ethics, Storytelling, Data-Driven Decision-Making, Generative AI, Responsible AI, Data Analysis, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Business Intelligence, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases
Beginner · Guided Project · Less Than 2 Hours