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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • V

      Vanderbilt University

      Prompt Engineering for ChatGPT

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Generative AI, Artificial Intelligence, Large Language Modeling, Creative Thinking, Ingenuity, Brainstorming, Problem Solving, Application Development, Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Financial Management

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Return On Investment, Risk Management, Balance Sheet, Accounts Receivable, Business Risk Management, Credit Risk, Income Statement, Stakeholder Communications, Operational Risk, Resource Allocation, Proposal Development, Cash Management, Accounts Payable, Key Performance Indicators (KPIs), Capital Budgeting, Financial Analysis, Cash Flows, Financial Data

      4.8
      Rating, 4.8 out of 5 stars
      ·
      132 reviews

      Beginner · Specialization · 3 - 6 Months

    • L

      Ludwig-Maximilians-Universität München (LMU)

      Competitive Strategy and Organization Design

      Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Research, Business Strategy, Organizational Structure, Organizational Strategy, Peer Review, Game Theory, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Report Writing, Business Consulting, Growth Strategies, Organizational Effectiveness, Strategic Decision-Making, Management Consulting, Corporate Strategy, Compliance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Introduction to Intellectual Property

      Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Innovation, Case Law, Business Valuation, Economics, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Six Sigma Yellow Belt

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Lean Methodologies, Process Improvement, Data Collection, Quality Improvement, Process Optimization, Lean Six Sigma, Correlation Analysis, Statistical Hypothesis Testing, Kaizen Methodology, Process Analysis, Probability Distribution, Regression Analysis, Process Capability, Business Process, Statistical Process Controls, Quality Management, Team Management, Continuous Improvement Process

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Program Management

      Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Organizational Strategy, Team Management, Resource Management, Benefits Administration, Change Management, Governance, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Construction Management Fundamentals

      Skills you'll gain: Construction Management, Bidding, Construction Estimating, Value Engineering, Project Controls, Construction, Project Closure, Project Schedules, Energy and Utilities, Cost Estimation, Construction Engineering, Commercial Construction, Risk Management, Architecture and Construction, Leadership and Management, Project Management Life Cycle, Engineering Management, Leadership Studies, Timelines, Stakeholder Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      60 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      Y

      Yale University

      Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

      Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Mediation, Leadership, Communication, Persuasive Communication, Influencing, Relationship Building, Game Theory, Strategic Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Structure, Decision Making, Organizational Leadership, Organizational Change, Professional Networking, Strategic Decision-Making, Business, Social Sciences, Culture, Sociology, Analysis, Resource Management, Learning Theory, Innovation, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • A

      Amazon Web Services

      AWS Fundamentals

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Serverless Computing, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Data Migration, Cloud Storage, API Gateway, Hybrid Cloud Computing, Cloud Management, Cloud Infrastructure, Cloud Security, Data Import/Export

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Process Development, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      AWS Cloud Technical Essentials

      Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Cloud Computing, Amazon S3, Scalability, Amazon Elastic Compute Cloud, Cloud Security, Serverless Computing, Cloud Storage, Databases, Virtual Private Networks (VPN), Load Balancing, General Networking, Containerization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
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    Change Management
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    1…282930…685

    In summary, here are 10 of our most popular brand management courses

    • Prompt Engineering for ChatGPT: Vanderbilt University
    • Financial Management: Duke University
    • Competitive Strategy and Organization Design: Ludwig-Maximilians-Universität München (LMU)
    • Introduction to Intellectual Property: University of Pennsylvania
    • Six Sigma Yellow Belt: Kennesaw State University
    • Introduction to Program Management: IBM
    • Construction Management Fundamentals: University of Maryland, College Park
    • Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator: Yale University
    • Organizational Analysis : Stanford University
    • AWS Fundamentals: Amazon Web Services

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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