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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • F

      Fundação Instituto de Administração

      Comportamento e Marketing Digital

      Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Lean Enterprise Framework: Transform the Business Model

      Skills you'll gain: Innovation, Product Lifecycle Management, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Business Strategy, Persona Development, Lean Methodologies

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, अपने व्यवसाय की वृद्धि करें

      Skills you'll gain: Market Opportunities, Business Development, Business Planning, Growth Strategies, New Business Development, Business Strategies, Entrepreneurship, Business Analysis, Feasibility Studies, Goal Setting

      Mixed · Course · 1 - 4 Weeks

    • A

      American Psychological Association

      Measures of Correlation and Contingency

      Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Software, Statistical Analysis, Statistical Methods, Probability & Statistics, Quantitative Research, Data Analysis, Descriptive Statistics, Statistical Hypothesis Testing

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Otimizando o Marketing Digital

      Skills you'll gain: Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Marketing Budgets, Customer Engagement, Marketing Communications, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Mastering Image Segmentation with PyTorch

      Skills you'll gain: PyTorch (Machine Learning Library), Image Analysis, Deep Learning, Computer Vision, Artificial Neural Networks, Data Processing, Debugging, Machine Learning Methods, Performance Tuning, Regression Analysis

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Generating Vision: Long-Term Ideas to Motivate Stakeholders

      Skills you'll gain: Forecasting, Strategic Leadership, Product Roadmaps, Business Strategy, Innovation, Brainstorming, Strategic Communication, Employee Retention, Stakeholder Engagement, Employee Engagement

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      Universidades Anáhuac

      Principios de Análisis e Instrumento Financieros

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Market, Income Statement, Balance Sheet, Securities (Finance), Capital Markets, Business Metrics, Profit and Loss (P&L) Management, Corporate Finance, Financial Management, Deposit Accounts, Investments, Cash Flows, Equities, Derivatives, Trend Analysis

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Introducción a Facebook Audience Insights

      Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Colorado Boulder

      Execution and Evaluation

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Communications, Digital Media Strategy, Media Strategy, Marketing Planning, Customer Insights, Content Performance Analysis, Plan Execution, Earned Media, Target Audience, Content Strategy, Owned Media, Paid media, Key Performance Indicators (KPIs), Goal Setting

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Check Point Software Technologies Ltd.

      Check Point Jump Start: Quantum Management

      Skills you'll gain: Threat Management, Threat Detection, Cyber Security Policies, Intrusion Detection and Prevention, Network Troubleshooting, Firewall, Security Management, Infrastructure Security, Network Administration, System Configuration, Software Installation, System Implementation

      Beginner · Course · 1 - 3 Months

    • É

      École Polytechnique

      Les deux infinis et nous

      Skills you'll gain: Research, Physics, Science and Research, Physical Science, Radiation Protection, Emerging Technologies, Radiology, Electronics, Radiography, Innovation, Medical Imaging, Electronic Components

      Beginner · Course · 1 - 4 Weeks

    Market Research learners also search

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    1…279280281…303

    In summary, here are 10 of our most popular market research courses

    • Comportamento e Marketing Digital: Fundação Instituto de Administração
    • Lean Enterprise Framework: Transform the Business Model: University of Maryland, College Park
    • Goldman Sachs 10,000 Women के साथ, अपने व्यवसाय की वृद्धि करें: Goldman Sachs
    • Measures of Correlation and Contingency: American Psychological Association
    • Otimizando o Marketing Digital: Fundação Instituto de Administração
    • Mastering Image Segmentation with PyTorch: Packt
    • Generating Vision: Long-Term Ideas to Motivate Stakeholders: University of Maryland, College Park
    • Principios de Análisis e Instrumento Financieros: Universidades Anáhuac
    • Introducción a Facebook Audience Insights: Coursera Project Network
    • Execution and Evaluation: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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