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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Crafting AI Identities: Strategies & Ethical Considerations

      Skills you'll gain: AI Personalization, Data Ethics, Information Privacy, User Research, Persona (User Experience), Persona Development, Diversity and Inclusion, Experience Design, User Experience Design, Artificial Intelligence, Accountability, Human Centered Design, Ethical Standards And Conduct, Business Ethics, User Centered Design

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Éthique, culture et perspectives mondiales

      Skills you'll gain: Business Ethics, Culture, Cultural Diversity, Intercultural Competence, Global Marketing, Stakeholder Management, Brand Awareness, Consumer Behaviour, Decision Making

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créer des visuels Instagram pour entreprises avec PicMonkey

      Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Capitals Coalition

      Valorizar a natureza e pessoas para melhor tomada de decisão

      Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Business Risk Management, Business Valuation, Cost Benefit Analysis, Sustainability Reporting, Natural Resource Management, Human Capital, Decision Making, Project Scoping, Data Collection

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Découvrez les différents types de publicités Facebook et lequel vous convient le mieux

      Skills you'll gain: Facebook, Social Media Campaigns, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Advanced Applications of CDO in Enterprise Security Admin

      Skills you'll gain: Systems Integration, Enterprise Architecture, Cloud-Based Integration, Data Governance, Data Management, Security Strategy, Cloud Management, Enterprise Security, Security Management, Security Controls, Security Requirements Analysis, Threat Modeling, Continuous Monitoring, Cyber Security Strategy

      Advanced · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      إدارة المبيعات السلسة الخالية من الاحتكاك

      Skills you'll gain: Sales Management, Sales Enablement, Sales Training, Sales Process, Sales Development, Sales Strategy, Employee Coaching, Employee Onboarding, Training Programs, New Hire Orientations, Recruitment Strategies, Interviewing Skills

      Beginner · Course · 1 - 4 Weeks

    • U

      UBITS

      Adelántate a la crisis: elabora el BIA de tu negocio

      Skills you'll gain: Business Continuity, Business Continuity Planning, Risk Analysis, Operational Risk, Business Process, Risk Management, Business Priorities, Process Analysis, Prioritization, Project Documentation, Stakeholder Engagement

      Intermediate · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      إدارة العملاء المحتملين باستخدام HubSpot

      Skills you'll gain: Lead Generation, HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Sales Process, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Dashboard, Marketing Automation, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Business Metrics, Email Marketing, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Créez une publicité ciblée avec facebook audience insights

      Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Colorado Boulder

      Fundamentals of Visualization & Design with Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Interactive Data Visualization, Data Presentation, Data Import/Export, Data Storytelling

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Crafting AI Identities: Strategies & Ethical Considerations: Coursera Instructor Network
    • Éthique, culture et perspectives mondiales: University of Illinois Urbana-Champaign
    • Créer des visuels Instagram pour entreprises avec PicMonkey: Coursera Project Network
    • Valorizar a natureza e pessoas para melhor tomada de decisão: Capitals Coalition
    • Découvrez les différents types de publicités Facebook et lequel vous convient le mieux: Coursera Project Network
    • Digital Marketing 2: University of Maryland, College Park
    • Advanced Applications of CDO in Enterprise Security Admin: LearnQuest
    • إدارة المبيعات السلسة الخالية من الاحتكاك: HubSpot Academy
    • Adelántate a la crisis: elabora el BIA de tu negocio: UBITS
    • إدارة العملاء المحتملين باستخدام HubSpot: HubSpot Academy

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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