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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: Free
      Free
      P

      Peking University

      Advanced Neurobiology II

      Skills you'll gain: Neurology, Anatomy, Psychology, Mental Health Diseases and Disorders, Psychiatry, Biochemistry, Biology, Molecular Biology, Electrical Systems, Pathology, Behavior Management, Medical Science and Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      156 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Control Systems Analysis: Modeling of Dynamic Systems

      Skills you'll gain: Control Systems, Mathematical Modeling, Engineering Analysis, Differential Equations, Engineering Calculations, Systems Analysis, Electrical Systems, Mechanics, Applied Mathematics, Basic Electrical Systems

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Intermediate · Course · 1 - 3 Months

    • P

      Peking University

      Management Communication 管理沟通

      Skills you'll gain: Active Listening, Non-Verbal Communication, Public Speaking, Presentations, Business Communication, Interviewing Skills, Team Management, Communication, Business Writing, Communication Strategies, Interpersonal Communications, Intercultural Competence, Negotiation, Cultural Sensitivity

      4.2
      Rating, 4.2 out of 5 stars
      ·
      23 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      600 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      A life with ADHD

      Skills you'll gain: Stress Management, Occupational Therapy, Psychiatry, Mental and Behavioral Health, Family Therapy, Organizational Skills, Mental Health Diseases and Disorders, Behavior Management, Cognitive flexibility, Psychotherapy, Psychological Evaluations, Treatment Planning, Pharmacology, Medication Therapy Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidade de São Paulo

      Introdução à Análise Macroeconômica

      Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Economics, Policy, and Social Studies, Capital Markets, Tax, Fiscal Management, Investments, Market Dynamics, Supply And Demand, Consumer Behaviour, Decision Making, Expectation Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      335 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Mercados financeiros

      Skills you'll gain: Investment Banking, Financial Regulation, Financial Market, Portfolio Management, Corporate Finance, Securities (Finance), Risk Management, Finance, Behavioral Economics, Banking, Insurance, Equities, Governance, Non-Profit Accounting, Derivatives, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Marchés financiers

      Skills you'll gain: Investment Banking, Financial Market, Risk Management, Financial Regulation, Finance, Governance, Portfolio Management, Securities Trading, Banking, Behavioral Economics, Corporate Finance, Non-Profit Accounting, Insurance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universidad de Palermo

      Product Management

      Skills you'll gain: Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Insights, Target Market, Customer experience strategy (CX), Brand Management, Product Lifecycle Management, Market Opportunities, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      247 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Web Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Media and Communications, Advertising Campaigns, Program Evaluation, Surveys, Behavioral Health, Digital Communications, Persuasive Communication, Public Health, Behavioral Economics, Instagram, Survey Creation, Facebook, Research, Experimentation, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Health Care Innovation

      Skills you'll gain: Health Disparities, Lean Methodologies, Health Care Administration, Health Care, Operational Efficiency, Behavioral Economics, Health Technology, Health Policy, Innovation, Program Evaluation, Process Mapping, Performance Metric, Scientific Methods, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      301 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Advanced Neurobiology II: Peking University
    • Control Systems Analysis: Modeling of Dynamic Systems: University of Colorado Boulder
    • Management Communication 管理沟通: Peking University
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign
    • A life with ADHD: University of Geneva
    • Introdução à Análise Macroeconômica: Universidade de São Paulo
    • Mercados financeiros: Yale University
    • Marchés financiers: Yale University
    • Product Management: Universidad de Palermo
    • Create a services customer satisfaction process: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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