Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Video Editing, Storyboarding, Storytelling, Video Production, Instagram, Content Creation, Cinematography, Media Production, TikTok, Driving engagement, Writing, Planning, Creativity
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media, Social Media Campaigns, Social Media Strategy, Content Marketing, Content Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Presentation, Business Reporting, Interactive Data Visualization, Data Visualization Software, Excel Formulas, Data Import/Export, Data Cleansing, Data Transformation, Data Analysis, Timelines
Intermediate · Course · 3 - 6 Months

Google Cloud
Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Logo Design, Marketing Materials, Marketing Strategy and Techniques, Graphic Design, Branding, Color Theory, Product Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Process Mapping, Process Flow Diagrams, Content Creation, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Product Development, Web Analytics and SEO
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Apache Hadoop, Big Data, Apache Hive, Apache Spark, NoSQL, Data Infrastructure, File Systems, Data Processing, Data Management, Analytics, Data Science, Databases, SQL, Query Languages, Data Manipulation, Java, Data Structures, Distributed Computing, Scripting Languages, Performance Tuning
Intermediate · Specialization · 3 - 6 Months

University of Washington
Skills you'll gain: Power BI, Data Modeling, Data Transformation, Business Requirements, Data Presentation, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Database Design, Data Import/Export, Data Cleansing, Requirements Analysis, Data Analysis Expressions (DAX), Business Intelligence, Data Analysis, Stakeholder Management, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Payroll, HR Tech, Compensation Strategy, Generative AI Agents, Compensation and Benefits, Benefits Administration, Human Resources Information System (HRIS), Payroll Systems, Compensation Analysis, Compensation Management, Payroll Processing, Human Resources, Operational Efficiency, Responsible AI, AI Enablement, Data Ethics, Workforce Management, AI Personalization, Benefits Enrollment Processes, Automation
Intermediate · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Correlation Analysis, Financial Modeling, Spreadsheet Software, Business Analysis, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Forecasting, Risk Analysis, Data Analysis, Product Assortment, Complex Problem Solving, Predictive Modeling, Business Process, Process Optimization, Business Strategy
Intermediate · Specialization · 1 - 3 Months