Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Web Analytics, Organizational Skills, Content Development and Management, Employee Training, Training and Development, Learning Management Systems, Content Management, Content Creation, Writing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Business Transformation, Business Strategies, Technology Strategies, Revenue Management, Service Level Agreement, Cloud Services, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Competitive Analysis, AI Enablement, Machine Learning, Business Strategy, Business Intelligence, Business Strategies, Organizational Strategy, Business, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Analytics, Resource Management
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Customer Analysis, Presentations, Creative Thinking, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research
Beginner · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Patient Safety, Performance Measurement, Data Analysis, Value-Based Care, Continuous Quality Improvement (CQI), Data Analysis Software, Health Policy, Data Quality, Descriptive Statistics, Data Integration, Statistical Inference
Mixed · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Natural Language Processing, Text Mining, Clinical Informatics, Clinical Documentation, Clinical Data Management, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Big Data, Health Technology, Analytics, Data Preprocessing, Clinical Informatics, Machine Learning, Health Care, Applied Machine Learning, Artificial Intelligence, Social Determinants Of Health, Home Health Care, Generative AI, Business Process Improvement
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Exploratory Data Analysis, Google Analytics
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Integration Testing, Artificial Intelligence, Application Programming Interface (API), Software Design Patterns, Security Controls, Customer Data Management, Analytics, Data Security
Advanced · Specialization · 1 - 4 Weeks
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Strategy, Game Theory, Competitive Analysis, Strategic Thinking, Product Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Market Dynamics, New Product Development, Innovation, Product Development
Mixed · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Goal Setting, Interviewing Skills, Professional Networking, Artificial Intelligence and Machine Learning (AI/ML), Negotiation, Workforce Planning, Professional Development, LinkedIn, Artificial Intelligence, Machine Learning, Productivity, Talent Sourcing, Compensation and Benefits, Data Science, Data Analysis, Recruitment, Data Architecture, Presentations, Technical Management, Big Data
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Visualization Software, Data Modeling, Dashboard, Interactive Data Visualization, Data Presentation, Data Processing, Data Storytelling, Data Transformation, Data Preprocessing, Data Integration, Data Cleansing, Data Import/Export, Data Analysis, Data Quality, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 4 Weeks