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    • Strategic Planning

    Strategic Planning Courses Online

    Learn strategic planning for organizational growth. Understand how to set goals, allocate resources, and measure performance.

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    Explore the Strategic Planning Course Catalog

    • Status: Free
      Free
      E

      EIT Digital

      디지털 전환에 따른 변화: 완전 강좌

      Skills you'll gain: Digital Transformation, Business Transformation, Goal Setting, Predictive Modeling, Organizational Change, Change Management, Technology Strategies, Business Strategies, Business Strategy, Strategic Thinking, Innovation, Analysis, Emerging Technologies, Decision Making

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      L

      L&T EduTech

      Design and Construction of Hydropower Structures

      Skills you'll gain: Construction, Mechanical Engineering, Hydraulics, Construction Engineering, Civil Engineering, Structural Engineering, Water Resources, Construction Management, Environmental Engineering, Energy and Utilities, Safety Training, Engineering Practices, Electrical Power, Mechanical Design, Engineering Management, Engineering Analysis, Geospatial Information and Technology

      Advanced · Specialization · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Introdução ao Marketing Digital

      Skills you'll gain: Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Digital Advertising, Target Audience, Consumer Behaviour, Social Media Marketing, Customer Insights, Integrated Marketing Communications

      Beginner · Course · 1 - 4 Weeks

    • N

      Northeastern University

      Understanding & Influencing Workplace Behavior

      Skills you'll gain: Organizational Change, Change Management, Organizational Leadership, Business Leadership, Leadership and Management, Organizational Development, People Management, Team Leadership, Business Transformation, Leadership, Communication Strategies, Organizational Effectiveness, Organizational Structure, Cross-Functional Team Leadership, Team Management, Influencing, Industrial and Organizational Psychology, Business Management, Empowerment, Culture

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Online Advertising & Social Media

      Skills you'll gain: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Return On Investment, Trend Analysis, Customer Engagement, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • U

      UBITS

      Construye un curso virtual desde cero

      Skills you'll gain: Developing Training Materials, Learning Management Systems, Needs Assessment, Train The Trainer, Goal Setting, Virtual Environment, Information Architecture, Instructional Design, Organizational Skills, Planning

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Colorado Boulder

      The Social Media Landscape

      Skills you'll gain: Social Media, Social Media Strategy, Marketing Communications, Target Audience, Brand Strategy, Shared Media, Persuasive Communication, Stakeholder Engagement, Earned Media, Owned Media, Paid media, Content Creation, Legal Risk, Consumer Behaviour

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Enhancing Customer Insights with Generative AI

      Skills you'll gain: Big Data, Generative AI, Customer Insights, Data Processing, Market Research, Data Science, Market Analysis, Marketing Analytics, Data-Driven Decision-Making, Consumer Behaviour, Predictive Analytics, Business Strategy

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Building and Pitching Marketing Campaigns in Tech Industries

      Skills you'll gain: Customer experience strategy (CX), Technical Management, Media Planning, Marketing Strategy and Techniques, Campaign Management, Customer Relationship Management, Sales Management, Marketing and Public Relations, Supply Chain Management, Marketing Budgets, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Revenue Management, Sales Strategy, Advertising

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Getting started with Webpack

      Skills you'll gain: Webpack, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Web Development Tools, Web Development, Javascript, Build Tools

      Beginner · Project · Less Than 2 Hours

    • P

      Packt

      ReactJS 18, Firebase 9 Project- Realtor Clone

      Skills you'll gain: Web Applications, Web Development, Leaflet (Software), React.js, User Interface (UI), Application Deployment, Web Development Tools, Application Development, UI Components, User Accounts, Front-End Web Development, OAuth, Authentications, User Interface and User Experience (UI/UX) Design, HTML and CSS, Javascript, Responsive Web Design, Software Installation, Cascading Style Sheets (CSS), Authorization (Computing)

      Intermediate · Specialization · 1 - 3 Months

    • D

      Duke University

      Human Resource Stewardship for Churches

      Skills you'll gain: Compensation Analysis, Performance Appraisal, Staff Management, Safety Training, Human Resources, Performance Management, Human Resources Management and Planning, Recruitment, Compensation and Benefits, Supervision, Cultural Diversity, Job Analysis, Goal Setting, Constructive Feedback

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular strategic planning courses

    • 디지털 전환에 따른 변화: 완전 강좌: EIT Digital
    • Design and Construction of Hydropower Structures: L&T EduTech
    • Introdução ao Marketing Digital: Fundação Instituto de Administração
    • Understanding & Influencing Workplace Behavior: Northeastern University
    • Online Advertising & Social Media: University of Maryland, College Park
    • Construye un curso virtual desde cero: UBITS
    • The Social Media Landscape: University of Colorado Boulder
    • Enhancing Customer Insights with Generative AI: Coursera Instructor Network
    • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
    • Getting started with Webpack: Google Cloud

    Skills you can learn in Business Strategy

    Modeling (25)
    Market (economics) (21)
    Plan (19)
    Planning (16)
    Strategic Management (16)
    Business Model (13)
    Operations Management (13)
    Analytics (12)
    Evaluation (12)
    Project Management (11)
    Supply Chain (10)
    Decision-making (9)

    Frequently Asked Questions about Strategic Planning

    Strategic planning is the process by which an organization sets its goals, defines its path for achieving them, and allocates required resources accordingly. This process of creating a business strategy is important because it establishes agreement around the common goals of an enterprise and provides a shared framework for evaluating progress. Thus, beyond simply helping to guide the annual budget, strategic planning is an important leadership and management tool.

    The strategic planning process can be broken down in a variety of ways, but generally has three phases: strategic analysis, strategy formulation, and strategy implementation. The analysis phase requires a capabilities analysis of the business as well as consideration of its competitive position within the industry structure it operates in. Formulation takes these insights as a basis for setting achievable goals and deciding on appropriate courses of action to achieve them.

    Of course, the most challenging phase of strategic planning is implementation. As any manager knows, even the most careful planning process can never anticipate all the complexities the future holds - particularly considering the rapid changes occurring in our world today. Strategic management means knowing how to adapt to changing circumstances as the business moves forward while continuing to rely upon the goals set in the strategic planning process for guidance.‎

    Every manager in an organization must understand strategic planning, as this process is typically central to setting annual budgets and reporting for each department. Thus, Human resources (HR) managers, sales and marketing managers, financial managers, and other department heads need to be able to provide useful inputs into the planning process as well as participate in its ongoing implementation.

    Strategic planning skills are especially important for top-level executives, such as chief executive officers (CEOs), chief operating officers (COOs), chief financial officers (CFOs), and other “C-suite” positions in a company. These executives are responsible for devising the overarching strategy for the company, establishing the policies required to meet them, and ensuring that managers understand and follow through on their implementation. According to the Bureau of Labor Statistics, chief executives earned a median salary of $184,460 in May 2019, making this a very highly compensated skill set.‎

    Yes. Coursera offers a wide range of business courses as well as Specializations online, including opportunities to learn about strategic planning specifically from top-ranked schools like the University of Virginia and Copenhagen Business School. You can even learn about this skill as part of Coursera’s full-fledged online MBA programs offered by schools like the University of Illinois at Urbana Champaign and Macquarie University.

    Regardless of what your career goals are, or the educational strategy you’re pursuing to achieve them, Coursera lets you learn online on a flexible schedule. Thus, you can learn about strategic planning while continuing to work at your existing job, making this an excellent choice for mid-career professionals as well as business-minded students that want a high-level skill set as they begin their career.‎

    The skills and experience that you might need to already have before starting to learn strategic planning may include experience with organizational management work, assessing company practices and methods, and helping executives to make decisions that could help them guide their organizations in more focused ways. In much the same way that a financial planner helps people understand their investments and how to make the most of their return, strategic planners can help companies set corporate priorities, focus the company’s energy and resources into potentially high ROI activities, and help to strengthen overall operations. Being able to have these skills and experience before learning strategic planning may make you a valuable asset to a team.‎

    The kind of people that are best suited for work that involves strategic planning are those people who display good analytical characteristics for business vision, have leadership confidence, are strong with data and numbers, are computer literate, and can communicate well. People in strategic planning roles usually work in analyzing and assessing business environments to come up with a strategic formulation to organize business units. To do this high-level work, they often are smart, detail-oriented, have agreeable personalities, and can get the job done. These people may also have a bachelor's or master’s degree in accounting, business, finance, or economics.‎

    You might know if learning strategic planning is right for you if you have enthusiasm for directing the level of change in a group, a team, a business, or a corporate organization. Learning about strategic planning can take on many facets, from understanding the basics of a more human resources focus for employee changes to a more technology-based focus for a company-wide change to digital transformation methods. Learning strategic planning can be a strong stepping stone to staying abreast of changes in business processes and practices. Strategic planning is a large field of opportunity for a creative, detail-focused, innovative individual to take, and if this is interesting to you, you may find this to be a rewarding new career path.‎

    Online Strategic Planning courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Planning skills. Choose from a wide range of Strategic Planning courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Strategic Planning, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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