Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Pandas (Python Package), Natural Language Processing, Data Preprocessing, Data Analysis, Classification Algorithms, Python Programming, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Learning Styles, Discussion Facilitation, Verbal Communication Skills, Public Speaking, Learning Strategies, Time Management, Communication, Writing, Personal Integrity, Organizational Skills, Active Listening, Literacy, Higher Education, Research, Social Skills, Interpersonal Communications, Student Engagement, Grammar, Editing, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Negotiation, Active Listening, Communication, Conflict Management, Interpersonal Communications, Strategic Partnership, Relationship Building, Leadership, Value Propositions, Stakeholder Management, Decision Making, Organizational Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

SAE Institute México
Skills you'll gain: Storytelling, Storyboarding, Content Creation, Digital Content, Multimedia, Digital Media Strategy, Technical Writing, Digital Communications, Writing, Scripting
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Mental Health Diseases and Disorders, Medical Terminology, Psychotherapy, Public Health, Mental Health, Demography
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Business Ethics, Legal Risk, Socioeconomics, AI Security, Social Impact, Information Privacy, Accountability
Beginner · Course · 1 - 4 Weeks

Universidad de Chile
Skills you'll gain: Cost Accounting, Small Business Accounting, Management Accounting, Cost Estimation, Accounting, Financial Reporting, Cost Management, Inventory Accounting, Operating Expense, Material Handling, Labor Compliance, Business Administration
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Marketing Effectiveness, Advertising Campaigns, Customer Insights, Online Advertising, Content Creation, Facebook, Data Import/Export, Social Media, Social Media Marketing, Business Marketing, Business Analytics
Beginner · Guided Project · Less Than 2 Hours