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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Improve Business Performance with Microsoft Forms

    Skills you'll gain: Employee Surveys, Employee Engagement, User Feedback, Microsoft 365, Business Intelligence Software, Performance Analysis, Internal Communications, Customer Insights, Customer Analysis, Business Software, Market Research, User Research, Data Analysis Software, Business Strategy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Data Analysis with NumPy and Pandas

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Data Import/Export, NumPy, Time Series Analysis and Forecasting, Business Reporting, Jupyter, Data Wrangling, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, Data Cleansing, Data Preprocessing, Analytics, Data Processing, Management Reporting, Business Analytics, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Building a Hiring Plan by Analyzing Past Data in Sheets

    Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment, Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Business Ethics, Social Impact

    5
    Rating, 5 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian Institute of Technology Guwahati

    Foundations and Advanced Practices in UX Design

    Skills you'll gain: User Research, UI/UX Research, User Experience, Competitive Analysis, User Experience Design, Information Architecture, Interaction Design, User Flows, Persona (User Experience), Qualitative Research, User Centered Design, User Interface (UI) Design, Wireframing, Human Computer Interaction, Usability, User Interface (UI), Usability Testing, Conceptual Design, Research Methodologies, Focus Group

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Agentic systems, AI Security, Discussion Facilitation, Business Ethics, Embeddings, Regulatory Compliance, Case Studies, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), AI Workflows, Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Scikit-Learn For Machine Learning Classification Problems

    Skills you'll gain: Scikit Learn (Machine Learning Library), Classification Algorithms, Applied Machine Learning, Machine Learning Algorithms, Supervised Learning, Random Forest Algorithm, Machine Learning, Unsupervised Learning, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for HR professionals

    Skills you'll gain: Responsible AI, Generative AI, Risk Management, HR Tech, AI Enablement, Artificial Intelligence, Agentic systems, Human Resources, People Analytics, Human Resource Strategy, Digital Transformation, Business Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Engajamento, Conversão e o Consumidor

    Skills you'll gain: Marketing Analytics, Data Visualization, Sales Strategy, Marketing Strategies, Digital Media Strategy, Data Visualization Software, Customer Engagement, Analytics, Consumer Behaviour, Market Analysis, Regression Analysis, Statistical Analysis, Exploratory Data Analysis, Pandas (Python Package), Decision Tree Learning, Decision Making, Logistic Regression, Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Clinical Natural Language Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Clinical Informatics, Clinical Documentation, Clinical Data Management, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data, Data Processing

    3.7
    Rating, 3.7 out of 5 stars
    ·
    23 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Emerging Technologies, Big Data, Health Technology, Analytics, Data Preprocessing, Clinical Informatics, Machine Learning, Health Care, Applied Machine Learning, Artificial Intelligence, Social Determinants Of Health, Home Health Care, Generative AI, Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Improve Business Performance with Microsoft Forms: Coursera
  • Data Analysis with NumPy and Pandas: EDUCBA
  • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera
  • Behavioral Design: Pontificia Universidad Católica del Perú
  • Foundations and Advanced Practices in UX Design: Indian Institute of Technology Guwahati
  • AI Literacy: Responsible, Trustworthy, Effective: SAS
  • Scikit-Learn For Machine Learning Classification Problems: Coursera
  • Introduction to AI for HR professionals: AI Business School
  • Engajamento, Conversão e o Consumidor: Fundação Instituto de Administração
  • Clinical Natural Language Processing: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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