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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    É

    École Polytechnique

    Digital business - Act on the digital world

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Business, Customer Acquisition Management, Data Management, Marketing Strategies, Data-Driven Decision-Making, Scalability, Customer experience strategy (CX), Presentations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    28 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Navigating Ethics in the Healthcare Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Calculating Descriptive Statistics in R

    Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning with TensorFlow Google Cloud 日本語版

    Skills you'll gain: Feature Engineering, Tensorflow, Model Deployment, Google Cloud Platform, Data Quality, Keras (Neural Network Library), Data Preprocessing, Model Evaluation, Scikit Learn (Machine Learning Library), Embeddings, Exploratory Data Analysis, Supervised Learning, MLOps (Machine Learning Operations), Machine Learning, AI Enablement, Big Data, Applied Machine Learning, Dataflow, Data Pipelines, Artificial Neural Networks

    4.4
    Rating, 4.4 out of 5 stars
    ·
    152 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Science as a Field

    Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis, Applied Mathematics, Statistics, Computer Science

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives

    Skills you'll gain: Data Strategy, Customer Relationship Management (CRM) Software, AI Personalization, AI Enablement, Sales Enablement, Model Deployment, Feature Engineering, Data Governance, Responsible AI, Model Evaluation, Data Preprocessing, Transfer Learning, Data Quality, Customer Data Management, Sales Management, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Reinforcement Learning, Natural Language Processing

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, HR Tech, Human Resource Policies, People Analytics, Employee Engagement, Workforce Development, Industrial and Organizational Psychology, Compensation Management, Employee Retention, Safety Culture, Legal Risk, Labor Law, Environment Health And Safety, Organizational Leadership, Communication Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Looker Studio Essentials

    Skills you'll gain: Data Literacy, Interactive Data Visualization, Data Visualization Software, Data Storytelling, Dashboard, Data Integration, Data Analysis Expressions (DAX), Data Import/Export, Marketing Analytics

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Tweetdeck for Twitter

    Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erstelle digitale Produkte in Visme

    Skills you'll gain: Logo Design, Graphic and Visual Design Software, Digital Design, Graphic Design, Design Software, Digital Publishing, Marketing, Creative Design, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    EDUCBA

    Build A Data Warehouse in Azure

    Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Security, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Customer Centricity as Competitive Advantage - Jagdish Sheth

    Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Digital business - Act on the digital world: École Polytechnique
  • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
  • Calculating Descriptive Statistics in R: Coursera
  • Machine Learning with TensorFlow Google Cloud 日本語版: Google Cloud
  • Data Science as a Field: University of Colorado Boulder
  • AI for Executives: Khalifa University
  • Human Capital: Foundations and Essentials: University of Michigan
  • Looker Studio Essentials: Google Cloud
  • Get started with Tweetdeck for Twitter : Coursera
  • Erstelle digitale Produkte in Visme : Coursera

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