Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Skills you'll gain: Canva (Software), Creative Design, Social Media Content, Content Creation, Graphic Design, Branding, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Case Studies, Manufacturing Processes, Manufacturing and Production, Business Transformation, Technology Strategies, Technology Roadmaps, Emerging Technologies, Strategic Partnership, Business Modeling, Cost Benefit Analysis, Risk Analysis, Organizational Change
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Game Theory, Strategic Decision-Making, Strategic Thinking, Decision Making, Systems Thinking, Complex Problem Solving, Spreadsheet Software
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Reporting, Financial Statement Analysis, Business Valuation, Financial Statements, Financial Analysis, Analysis, Financial Forecasting, Financial Modeling, Generally Accepted Accounting Principles (GAAP), Business Metrics, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Lean Manufacturing, Lean Six Sigma, Process Mapping, Statistical Process Controls, Six Sigma Methodology, Failure Mode And Effects Analysis, Kaizen Methodology, Process Optimization, Quality Improvement, Operational Efficiency, Process Improvement, Performance Measurement, Manufacturing Operations, Quality Management, Operational Excellence, Business Process, Statistical Analysis, Performance Metric, Waste Minimization, Kanban Principles
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Instagram, Social Media, Facebook, Social Media Marketing, Social Media Strategy, Content Creation, Driving engagement, Advertising
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Stakeholder Analysis, Business Strategies, Business Modeling, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Growth Strategies, Competitive Analysis, Market Opportunities, Resource Management, Innovation, Value Propositions, Case Studies
Beginner · Course · 1 - 3 Months

West Virginia University
Skills you'll gain: Expense Management, Sales Management, Operating Expense, Compensation Strategy, Travel Arrangements, Transportation Operations, Compensation Management, Sales Strategy, Sales, Cost Control, Performance Metric, Goal Setting
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Project Management Institute (PMI) Methodology, Project Management Life Cycle, Practice Management, Project Risk Management, Project Management, Project Planning, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Organizational Strategy, Change Management, Strategic Leadership, Performance Measurement, Organizational Change, Business Strategy, Empathy, Competitive Analysis, Key Performance Indicators (KPIs), Stakeholder Management, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks