• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Infrastructure for Transportation Systems

    Skills you'll gain: Construction Engineering, Civil Engineering, Construction, Building Services Engineering, Civil and Architectural Engineering, HVAC, Traffic Flow Optimization, Transportation Operations, Architecture and Construction, Electrical Systems, Public Works, Construction Management, Engineering Software, Engineering Design Process, Structural Analysis, Sustainable Engineering, Building Design, Land Development, Sustainable Development, Facility Management

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    B

    Banco Interamericano de Desarrollo

    Perspectivas en Transformación Digital: Agronegocios

    Skills you'll gain: Digital Transformation, Business Transformation, Business Technologies, Sustainability Standards, Benchmarking, Corporate Sustainability, Operational Efficiency, Business Acumen, Emerging Technologies, Innovation, Market Trend

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    PepsiCo

    The Water Cycle

    Skills you'll gain: Water Resources, Hydrology, Water Resource Management, Water Sustainability, Water Quality, Environment and Resource Management, Natural Resource Management, Environment, Environmental Science, Quantitative Research, Environmental Monitoring

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Interactive Brokers

    Monetary Measures, Economic Output and Corporate Profits

    Skills you'll gain: Business Economics, Economics, Economic Development, Gross Profit, Fiscal Management, Financial Policy, Corporate Finance, Financial Statements, Financial Market, Supply And Demand, Banking, Market Dynamics, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Customer Service, Hospitality Management, Hospitality, Customer Analysis, Innovation, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Digital Transformation, Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    L

    LearnQuest

    Foundations of Sales Psychology and Buyer Behavior

    Skills you'll gain: Consultative Selling, Communication, Consumer Behaviour, Trustworthiness, Marketing Psychology, Solution Selling, Sales Presentation, Persuasive Communication, Sales, Sales Strategy, Needs Assessment, Customer Relationship Building, Rapport Building, Influencing, Customer Insights, Storytelling, Empathy, Target Audience, Cultural Sensitivity

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Customer experience strategy (CX), Market Opportunities, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Product Development

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Innovations in Lithium Battery Technology

    Skills you'll gain: Sustainable Technologies, Sustainable Engineering, Production Process, Environmental Engineering, Sustainable Development, Electronic Components, Environmental Issue, Manufacturing Operations, Basic Electrical Systems, Energy and Utilities, Electrical Power, Manufacturing Processes, Chemistry, Electrical Systems, Environment and Resource Management, Technology Roadmaps, Materials science, Electronics, Quality Assurance, Emerging Technologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Mastering Negotiation Skills & Strategies

    Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Relationship Building, Communication, Business Administration, Active Listening

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Edinburgh

    Human Rights-based Approach to Dignity in Care (DIGNISPACE)

    Skills you'll gain: Dignity in Care, Empowerment, Healthcare Ethics, Accountability, Ethical Standards And Conduct, Research, digital literacy, Interactive Learning, Social Justice, Discussion Facilitation, Diversity Awareness, Patient-centered Care, Advocacy, Law, Regulation, and Compliance

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Training AI with Humans

    Skills you'll gain: Machine Learning, Applied Machine Learning, Research, Model Evaluation, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Data Collection, Surveys, Human Factors, Classification Algorithms, Experimentation, Data Quality, Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Administration and Advanced Topics

    Skills you'll gain: Splunk, Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Incident Response, Computer Security Incident Management, User Accounts, Security Information and Event Management (SIEM), Authorization (Computing), Machine Learning, Event Monitoring, Systems Administration, Performance Tuning, Data Visualization, Threat Detection, Anomaly Detection, Continuous Monitoring, Correlation Analysis, Data Analysis, Authentications

    4.8
    Rating, 4.8 out of 5 stars
    ·
    49 reviews

    Advanced · Course · 1 - 4 Weeks

1…249250251…341

In summary, here are 10 of our most popular market research courses

  • Infrastructure for Transportation Systems: L&T EduTech
  • Perspectivas en Transformación Digital: Agronegocios: Banco Interamericano de Desarrollo
  • The Water Cycle: PepsiCo
  • Monetary Measures, Economic Output and Corporate Profits: Interactive Brokers
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Foundations of Sales Psychology and Buyer Behavior: LearnQuest
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Innovations in Lithium Battery Technology: Starweaver
  • Mastering Negotiation Skills & Strategies: Northeastern University
  • Human Rights-based Approach to Dignity in Care (DIGNISPACE): The University of Edinburgh

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok