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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Calculating Descriptive Statistics in R

    Skills you'll gain: Descriptive Statistics, Data Analysis, Exploratory Data Analysis, Quantitative Research, R Programming, Statistical Analysis, Probability & Statistics, Statistics, Data Science

    4.8
    Rating, 4.8 out of 5 stars
    ·
    52 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Dashboard, Excel Macros, Microsoft 365, Data Presentation, Pivot Tables And Charts, Spreadsheet Software, Productivity, Productivity Software, Data Analysis, Workflow Management, Generative AI Agents, Automation, Artificial Intelligence, Customer Data Management, Business Consulting, Generative AI, Data Management, Leadership Development

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Amazon EMR Getting Started

    Skills you'll gain: Apache Hadoop, Apache Spark, Big Data, Amazon Web Services, Business Intelligence, Command-Line Interface, Data-Driven Decision-Making, Data Processing, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Hands-on with AWS for IT Professionals

    Skills you'll gain: Amazon Web Services, AWS Identity and Access Management (IAM), Amazon S3, Amazon CloudWatch, Cloud Solutions, Cloud Management, Cloud Computing, Cloud Computing Architecture, Network Architecture, Virtual Networking, User Accounts, Personally Identifiable Information

    4.8
    Rating, 4.8 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Starweaver

    Advanced Financial Analysis and Credit Risk Modeling

    Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Loans, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API

    Skills you'll gain: Gemini, Google Gemini, Multimodal Prompts, Retrieval-Augmented Generation, Query Languages, Data Manipulation, Data Store, Embeddings, Metadata Management, Document Management, Text Mining, Data Capture, Cloud API, Image Analysis, Cloud Computing, Artificial Intelligence

    4.1
    Rating, 4.1 out of 5 stars
    ·
    8 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

    Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Engineering: Pipelines, ETL, Hadoop

    Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Data Transformation, Apache Hive, Big Data, Data Warehousing, Strategic Decision-Making, Apache Spark, Data Integration, Data Processing, Data Management, Data Analysis, Scalability

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Analyzing and Visualizing Data the Google Way

    Skills you'll gain: Google Sheets, Data Literacy, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Google Cloud Platform, Data Integration, Data Manipulation

    4
    Rating, 4 out of 5 stars
    ·
    21 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Using BigQuery in the Google Cloud Console

    Skills you'll gain: Google Cloud Platform, Data Import/Export, Query Languages, Big Data, Data Access, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    O

    Oracle

    Oracle Data Platform Foundations Associate

    Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Box Office Data with Seaborn and Python

    Skills you'll gain: Exploratory Data Analysis, Seaborn, Plotly, Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Analysis, Python Programming, Predictive Modeling, Data Science, Jupyter, Cloud Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    182 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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1…246247248…401

In summary, here are 10 of our most popular marketing analytics courses

  • Calculating Descriptive Statistics in R: Coursera
  • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators
  • Amazon EMR Getting Started: Amazon Web Services
  • Hands-on with AWS for IT Professionals: Amazon Web Services
  • Advanced Financial Analysis and Credit Risk Modeling: Starweaver
  • Multimodal Retrieval Augmented Generation (RAG) using the Vertex AI Gemini API: Google Cloud
  • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
  • Data Engineering: Pipelines, ETL, Hadoop: Coursera
  • Analyzing and Visualizing Data the Google Way: Google Cloud
  • Using BigQuery in the Google Cloud Console: Google Cloud

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Social Media Marketing (9)
Brand Management (7)

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