What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

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Find the Best Digital Marketing Course for Your Goals

Status: Free
Coursera Instructor Network
Sales Analysis with Claude
Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Forecasting, Market Trend
Intermediate · Course · 1 - 4 Weeks
IBM
Cybersecurity Specialist Capstone
Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Security Assessment, Cybersecurity, Security Management, Cyber Attacks, Security Strategy, Threat Management, Malware Protection, Data Security, Vulnerability Assessments, Cyber Risk, Threat Detection, Vulnerability Management, Computer Security Awareness Training, Distributed Denial-Of-Service (DDoS) Attacks, Email Security
Intermediate · Course
Packt
Advanced Rust Programming and Real-World Applications
Skills you'll gain: Rust (Programming Language), Performance Tuning, Blockchain, Web Servers, Web Development, Performance Testing, System Programming, Distributed Computing, Web Scraping, Data Structures, Scalability, Software Design Patterns
Intermediate · Course · 1 - 3 Months
Google Cloud
Innovating with Google Cloud Artificial Intelligence - 日本語版
Skills you'll gain: Artificial Intelligence and Machine Learning (AI/ML), Google Cloud Platform, Artificial Intelligence, Data Ethics, Data Quality, Machine Learning, Cloud API, Business Intelligence, Computer Vision, Natural Language Processing, Application Programming Interface (API), Predictive Analytics
Beginner · Course · 1 - 4 Weeks
IE Business School
Competitive Interactions and Disruptive Change
Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Market Share, Trend Analysis, Market Analysis, Market Intelligence, Business Economics, Strategic Marketing, Business Strategies, Strategic Thinking, Benchmarking
Beginner · Course · 1 - 4 Weeks
Status: Free
UBITS
Líder: potencia la creatividad en equipos centennials
Skills you'll gain: Team Building, Team Management, Cognitive flexibility, Creativity, Team Leadership, Innovation, Collaboration, Open Mindset, Employee Engagement, Internal Communications, Adaptability
Intermediate · Course · 1 - 4 Weeks
Google Cloud
Digital Transformation with Google Cloud - Português Brasileiro
Skills you'll gain: Cloud Infrastructure, Digital Transformation, Cloud Computing, Cloud Solutions, Cloud Platforms, Public Cloud, Infrastructure As A Service (IaaS), Operating Expense, Capital Expenditure, Software As A Service, Hybrid Cloud Computing, Technology Strategies, Multi-Cloud, Business Transformation
Beginner · Course · 1 - 3 Months
Coursera Project Network
Comment commencer avec Pinterest Shopping
Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Comment avoir plus d'abonné sur Twitter en twettant
Skills you'll gain: Social Media, Social Media Strategy, Social Media Content, Scheduling, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours
Intel
Establishing Effective Educator-Machine Partnerships
Skills you'll gain: Innovation, Education Software and Technology, Technology Strategies, Digital Transformation, Emerging Technologies
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Créer une page de collecte de fonds sur KissKissBankBank
Skills you'll gain: Fundraising, Drive Engagement, Community Development, Online Advertising, Goal Setting, Promotional Strategies, User Interface and User Experience (UI/UX) Design
Beginner · Guided Project · Less Than 2 Hours
Status: New
Board Infinity
Comprehensive Guide to Server-Side Logic and Development
Skills you'll gain: Server Side, Restful API, API Design, Back-End Web Development, Node.JS, Databases, Database Management, Database Systems, MongoDB, Full-Stack Web Development, Application Programming Interface (API), Authentications, Web Applications, JavaScript Frameworks, Web Development, Authorization (Computing), NoSQL, Web Servers, Servers, Javascript
Intermediate · Course · 1 - 4 Weeks