Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Regression Analysis, Exploratory Data Analysis, Model Evaluation, Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Machine Learning, Data Preprocessing, Deep Learning, Statistical Analysis, Data Analysis, Artificial Neural Networks, Data Import/Export, Matplotlib, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Creation, Target Audience, Storytelling, Brand Strategy, Branding, Social Media, Brand Awareness, Social Media Marketing, Brand Management, Content Marketing, Instagram, Market Opportunities, Value Propositions, Self-Awareness, Growth Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Data Management, Database Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Online Advertising, Social Media Marketing, Digital Advertising, Target Audience, Web Analytics, Test Tools
Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Apache Hadoop, Apache Spark, Big Data, Amazon Web Services, Business Intelligence, Command-Line Interface, Data-Driven Decision-Making, Data Processing, Analytics
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Value Propositions, Business Strategy, Innovation, Strategic Marketing, Customer Insights, New Product Development, Entrepreneurship, Continuous Improvement Process, Competitive Analysis, Case Studies, Problem Solving, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Data Transformation, Apache Hive, Big Data, Data Warehousing, Strategic Decision-Making, Apache Spark, Data Integration, Data Processing, Data Management, Data Analysis, Scalability
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Feature Engineering, Tensorflow, Model Deployment, Google Cloud Platform, Data Quality, Keras (Neural Network Library), Data Preprocessing, Model Evaluation, Scikit Learn (Machine Learning Library), Embeddings, Exploratory Data Analysis, Supervised Learning, MLOps (Machine Learning Operations), Machine Learning, AI Enablement, Big Data, Applied Machine Learning, Dataflow, Data Pipelines, Artificial Neural Networks
Intermediate · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Debugging, Data-oriented programming, Program Development, Python Programming, Data Manipulation, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Business Risk Management, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Market Dynamics, Business Strategies, Market Opportunities, Shipping and Receiving, Economics, Business Development, Payment Processing and Collection, Regulatory Documents, Document Management, Negotiation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Data Migration, Cloud Storage
Intermediate · Project · Less Than 2 Hours