• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Storytelling, Data Ethics, Data Presentation, Data Analysis, Data-Driven Decision-Making, Analytical Skills, Data Science, Project Design, Communication, Business, Business Ethics, Business Workflow Analysis, Stakeholder Communications, Professional Networking, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Advanced · Course · 1 - 3 Months

    • I

      IBM

      Tools for Data Science

      Skills you'll gain: Jupyter, Computer Programming Tools, Data Analysis Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Development Environment, Version Control, Other Programming Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Marketing Strategies, Google Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      385 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Création de Designs Marketing avec Canva

      Skills you'll gain: Social Media Content, Social Media Marketing, Social Media, Marketing Design, Content Creation, Branding, Multimedia, Brand Management, Dashboard

      3.9
      Rating, 3.9 out of 5 stars
      ·
      29 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      U

      University of Maryland, College Park

      Fundamentals of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Consumer Behaviour, Cross-Channel Marketing, Marketing, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Psychology, Network Model

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Using Python to Access Web Data

      Skills you'll gain: Web Scraping, JSON, Network Protocols, Web Services, Restful API, Application Programming Interface (API), Extensible Markup Language (XML), Data Import/Export, Data Access, TCP/IP, Python Programming, Scripting, Hypertext Markup Language (HTML), Data Capture, Text Mining

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Professional Automated Landing Page using Mailchimp

      Skills you'll gain: Lead Generation, Email Marketing, Digital Advertising, Marketing Automation, Marketing Collateral, Customer Engagement, Drive Engagement, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • D

      DeepLearning.AI

      Natural Language Processing

      Skills you'll gain: Natural Language Processing, Supervised Learning, Markov Model, Text Mining, Dimensionality Reduction, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Tensorflow, Machine Learning Methods, Data Processing, Feature Engineering, Machine Learning Algorithms, Artificial Intelligence, Algorithms, Keras (Neural Network Library), Linear Algebra, Data Cleansing, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • A

      Amazon Web Services

      AWS Cloud Support Associate

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Linux, Amazon S3, Scalability, Technical Support, Web Applications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IBM

      Databases and SQL for Data Science with Python

      Skills you'll gain: SQL, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Database Management, Data Analysis, Jupyter, Data Manipulation, Pandas (Python Package), Transaction Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22K reviews

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…242526…311

    In summary, here are 10 of our most popular marketing analytics courses

    • Foundations of Data Science: Google
    • Tools for Data Science: IBM
    • E-Marketing: University of California, Irvine
    • Création de Designs Marketing avec Canva: Coursera Project Network
    • Fundamentals of Digital Marketing: University of Maryland, College Park
    • Business Strategy: University of Virginia
    • Using Python to Access Web Data: University of Michigan
    • Create a Professional Automated Landing Page using Mailchimp: Coursera Project Network
    • Natural Language Processing: DeepLearning.AI
    • AWS Cloud Support Associate: Amazon Web Services

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok