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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Career Discovery

    Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Interviewing Skills, Social Media, Relationship Building, Social Media Strategy, Planning, Strategic Communication, Communication, Adaptability, Collaboration, Business Research, Negotiation, Leadership, Professionalism, Goal Setting, Personal Development, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Use SurveyMonkey to Create a Survey and Analyze Results

    Skills you'll gain: Employee Surveys, Data Collection, Business Research, Data Analysis, User Feedback, Market Research, Business Software, Data Presentation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Adobe Digital Marketing Strategy

    Skills you'll gain: Promotional Strategies, Marketing Planning, Adobe Express, Marketing Strategy and Techniques, Social Media Content, Cross-Channel Marketing, Content Marketing, Target Audience, Social Media, Digital Marketing, Marketing Analytics, Data Ethics, Marketing Strategies, Social Media Marketing, Content Strategy, Brand Marketing, Market Research, Graphic and Visual Design, Generative AI, Performance Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    562 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Product Strategy, Product Management, User Research, Service Design, Value Propositions, Product Roadmaps, Customer Insights, User Story, Innovation, Market Opportunities, Customer Retention, Growth Strategies, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Academic English: Writing

    Skills you'll gain: Grammar, Peer Review, Editing, Writing, Proofreading, Organizational Skills, Research, Report Writing, Research Methodologies, Critical Thinking, English Language, Writing and Editing, Style Guides

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Digital Marketing, Forecasting, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Algorithms

    Skills you'll gain: Financial Trading, Financial Analysis, Financial Statements, Financial Statement Analysis, Market Dynamics, Analysis, Equities, Decision Making, Market Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Estrategia de Identidad de una Marca

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

    4.9
    Rating, 4.9 out of 5 stars
    ·
    182 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Eye Tracking the User Experience: From Design to Analysis

    Skills you'll gain: User Experience, UI/UX Research, User Experience Design, Usability Testing, Design Research, Data Visualization, Usability, User Centered Design, User Research, Interactive Data Visualization, Data Analysis, Qualitative Research, Quantitative Research, Data Preprocessing, Statistical Inference

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Career Discovery: Kennesaw State University
  • Use SurveyMonkey to Create a Survey and Analyze Results: Coursera
  • Adobe Digital Marketing Strategy: Adobe
  • JTBD Playbook: Align Strategy with Customer Needs: Packt
  • Academic English: Writing: University of California, Irvine
  • Search Engine Optimization (SEO): University of California, Davis
  • Trading Algorithms: Indian School of Business
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Customer Analytics: University of Pennsylvania
  • Estrategia de Identidad de una Marca: Pontificia Universidad Católica del Perú

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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