• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Data Catalog: Qwik Start

      Skills you'll gain: Metadata Management, Google Cloud Platform, Big Data, Exploratory Data Analysis, Data Management, Data Access, Cloud API

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Valuation & Strategic Finance

      Skills you'll gain: Financial Statement Analysis, Business Valuation, Financial Analysis, Cash Flows, Competitive Analysis, Financial Management, Financial Modeling, Investment Management, Capital Budgeting, Financial Forecasting, Corporate Finance, Market Analysis

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Building Your Brand, Sustaining Growth and Networking

      Skills you'll gain: Professional Networking, Budget Management, Digital Marketing, Promotional Strategies, Marketing Strategies, Resilience, Brand Marketing, Strategic Partnership, Growth Strategies, Relationship Building, Brand Strategy, Business Relationship Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Generative AI Integration: Effects on Labor and Workforce

      Skills you'll gain: Policy Development, Labor Relations, Workforce Management, Human Resources, Organizational Development, Automation, Artificial Intelligence, Business Ethics, Emerging Technologies, Customer Relationship Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Operaciones de ventas de Salesforce

      Skills you'll gain: Sales Pipelines, Sales Process, Customer Relationship Management, Salesforce, Customer Success Management, Sales Development, Customer Relationship Management (CRM) Software, Sales Support, Sales Management, Campaign Management, Lead Generation, Data Visualization, Closing (Sales), Sales, Order Management, Product Knowledge, B2B Sales, Customer Support, Management Reporting, Dashboard

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Customer Inquiries, Personalized Service, Customer Insights, Customer Analysis, Customer Retention, Business Analytics, ChatGPT, Generative AI Agents, User Feedback, Client Support, Cross Selling, Content Performance Analysis

      Intermediate · Course · 1 - 4 Weeks

    • I

      Institut Mines-Télécom

      Data intelligence for businesses and managers

      Skills you'll gain: Data Governance, Digital Transformation, Data Modeling, Data Management, Data Strategy, General Data Protection Regulation (GDPR), Information Management, Business Intelligence, Data Quality, Business Transformation, Business Analytics, Data Architecture, Data-Driven Decision-Making, Information Privacy, Compliance Management, Big Data, Artificial Intelligence

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Creating Date-Partitioned Tables in BigQuery

      Skills you'll gain: Database Design, Data Processing, Database Management, Google Cloud Platform, Performance Tuning

      Beginner · Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Immediate Digital Employee Feedback with SnapEval

      Skills you'll gain: Goal Setting, User Feedback, Constructive Feedback, Employee Performance Management, Performance Appraisal, Registration, Employee Engagement, Internal Communications, Digital Communications

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      From Data to Decisions: Finding Patterns with AI

      Skills you'll gain: Statistical Methods, Statistical Analysis, Generative AI, Statistical Hypothesis Testing, Data Storytelling, Box Plots, Data Analysis, Plot (Graphics), Data-Driven Decision-Making, Exploratory Data Analysis, Artificial Intelligence, Histogram, Technical Communication

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      New Tech Ventures

      Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Market Research, New Product Development, Business Strategies, Project Design, Relationship Building, User Research, Fundraising and Crowdsourcing, Financial Planning, Customer Insights, Collaboration, Business Ethics

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Analysis and Interpretation of Large-Scale Programs

      Skills you'll gain: Program Evaluation, Health Equity, Quantitative Research, Data Analysis, Statistical Analysis, Analysis, Statistical Reporting, Data Collection, Sampling (Statistics), Public Health and Disease Prevention, Maternal Health, Data Quality, Research Design

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…238239240…322

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Catalog: Qwik Start: Google Cloud
    • Valuation & Strategic Finance: Fundação Instituto de Administração
    • Building Your Brand, Sustaining Growth and Networking: GRAMMY GO
    • Generative AI Integration: Effects on Labor and Workforce: University of Michigan
    • Operaciones de ventas de Salesforce: Salesforce
    • GenAI for Customer Communication: Coursera Instructor Network
    • Data intelligence for businesses and managers: Institut Mines-Télécom
    • Creating Date-Partitioned Tables in BigQuery: Google Cloud
    • Create Immediate Digital Employee Feedback with SnapEval: Coursera Project Network
    • From Data to Decisions: Finding Patterns with AI: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok