Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Video Editing, Adobe Premiere, Storytelling, Post-Production, Content Creation, TikTok, Timelines, Color Matching, File Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Decision Making, Podcasting, Storytelling, Safety and Security, Content Creation, Digital Publishing, Diversity Awareness, Business Modeling
Beginner · Course · 1 - 3 Months
Google Cloud
Skills you'll gain: Presentations, Google Workspace, Productivity Software, Sales Presentations, Business Communication, Version Control, Collaborative Software, Multimedia, Data Sharing
Beginner · Course · 1 - 3 Months
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours

Università di Napoli Federico II
Skills you'll gain: Vocabulary, Oral Expression, English Language, Language Competency, Writing, Grammar, Oral Comprehension, Liberal Arts, Media and Communications, Language Interpretation, Translation, and Studies, Environmental Issue, Music, Economics
Advanced · Course · 1 - 3 Months

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Sanitation, Environmental Engineering, Pollution Prevention, Environmental Management Systems, Sustainable Technologies, Sustainable Development, Environment and Resource Management, Environmental Issue, Governance, Policy Development
Intermediate · Course · 1 - 3 Months

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Marketing Strategies, AI Personalization, AI Enablement, Customer Data Management, Customer experience improvement, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Interviewing Skills, Journalism, Research, Investigation, Ethical Standards And Conduct, Data Collection, Rapport Building, Diversity Awareness, Cultural Diversity, Social Network Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Promotional Strategies, Target Audience, Business Management, Entrepreneurship, Market Opportunities, Business Modeling, Content Creation, Consumer Behaviour, Digital Content, E-Commerce, Cultural Diversity, Innovation, Digital Transformation, Creativity, Intellectual Property, Fundraising
Beginner · Course · 1 - 3 Months