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    • Strategic Planning

    Strategic Planning Courses Online

    Learn strategic planning for organizational growth. Understand how to set goals, allocate resources, and measure performance.

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    Explore the Strategic Planning Course Catalog

    • M

      Measure What Matters

      OKR Certification: Leadership and Goal Setting

      Skills you'll gain: Goal Setting, Key Performance Indicators (KPIs), Organizational Effectiveness, Business Priorities, Organizational Strategy, Strategic Leadership, Performance Management, Employee Performance Management, Productivity, Prioritization, Performance Measurement, Strategic Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      612 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Decentralized Finance (DeFi): The Future of Finance

      Skills you'll gain: Blockchain, Loans, FinTech, Lending and Underwriting, Cyber Risk, Operational Risk, Scalability, Security Testing, Regulatory Compliance, Interoperability, Commercial Lending, Payment Systems, General Lending, Risk Management, Derivatives, Key Management, Cryptography, Emerging Technologies, Financial Regulations, Digital Assets

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of London

      International Business Essentials

      Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Leadership and Management, Descriptive Statistics, Team Management, Team Building, Organizational Structure, Data Presentation, Professional Networking, Communication, Organizational Change, Business Mathematics, Business Strategy, Professionalism, Resource Allocation, Competitive Analysis, Linear Algebra, Mathematical Modeling, Business Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Maryland, College Park

      Entrepreneurship: Launching an Innovative Business

      Skills you'll gain: Customer Analysis, Commercialization, Business Modeling, Strategic Decision-Making, Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, New Product Development, Sales Pipelines, Sales Strategy, Ideation, Sales Presentation, Product Development, Team Building, Business Strategies, Design Thinking, Capital Markets, Finance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Business Modeling, Direct Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: People Management, Entrepreneurship, Accounting, Financial Management, Business Management, Team Management, Value Propositions, Marketing, Customer experience strategy (CX), Financial Statement Analysis, Sales Management, Business Marketing, Business Planning, Innovation, Recruitment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Minnesota

      Software Testing and Automation

      Skills you'll gain: Open Web Application Security Project (OWASP), Cucumber (Software), Software Testing, Selenium (Software), Gherkin (Scripting Language), JUnit, Verification And Validation, Test Automation, Unit Testing, Security Testing, Regression Testing, Test Case, Testability, Behavior-Driven Development, Code Coverage, Performance Testing, Development Testing, Test Planning, Acceptance Testing, Test Tools

      4.3
      Rating, 4.3 out of 5 stars
      ·
      944 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Y

      Yonsei University

      International Marketing & Cross Industry Growth

      Skills you'll gain: Business Marketing, Hospitality Management, Peer Review, Global Marketing, Marketing, Hospitality, Brand Management, B2B Sales, Customer Service, Innovation, Customer experience strategy (CX), Promotional Strategies, Strategic Marketing, Business-To-Consumer, Consumer Behaviour, Healthcare Industry Knowledge, Target Market, Market Share, Growth Strategies, Digital Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Michigan

      Negociações de sucesso: estratégias e habilidades essenciais (em Português)

      Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Legal Strategy, Planning, Strategic Planning, Conflict Management, Communication, Cultural Diversity, Ethical Standards And Conduct, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, Business Writing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Marketing Communications, Business Correspondence, Marketing Planning, Active Listening, Advertising, Business Marketing, Telephone Skills, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Cómo hablar bien en público

      Skills you'll gain: Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Persuasive Communication, Communication, Critical Thinking, Communication Strategies, Time Management, Assertiveness, Planning, Goal Setting, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      H

      Howard University

      Project Management Essentials

      Skills you'll gain: Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Management, Project Coordination, Agile Project Management, Project Risk Management, Scope Management, Project Controls, Project Planning, Project Closure, Stakeholder Management, Change Control, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      893 reviews

      Beginner · Course · 1 - 4 Weeks

    Strategic Planning learners also search

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    Market Research
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    Marketing Analytics
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    1…232425…288

    In summary, here are 10 of our most popular strategic planning courses

    • OKR Certification: Leadership and Goal Setting: Measure What Matters
    • Decentralized Finance (DeFi): The Future of Finance: Duke University
    • International Business Essentials: University of London
    • Entrepreneurship: Launching an Innovative Business: University of Maryland, College Park
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile
    • Software Testing and Automation: University of Minnesota
    • International Marketing & Cross Industry Growth: Yonsei University
    • Negociações de sucesso: estratégias e habilidades essenciais (em Português): University of Michigan
    • Business English: Arizona State University

    Skills you can learn in Business Strategy

    Modeling (25)
    Market (economics) (21)
    Plan (19)
    Planning (16)
    Strategic Management (16)
    Business Model (13)
    Operations Management (13)
    Analytics (12)
    Evaluation (12)
    Project Management (11)
    Supply Chain (10)
    Decision-making (9)

    Frequently Asked Questions about Strategic Planning

    Strategic planning is the process by which an organization sets its goals, defines its path for achieving them, and allocates required resources accordingly. This process of creating a business strategy is important because it establishes agreement around the common goals of an enterprise and provides a shared framework for evaluating progress. Thus, beyond simply helping to guide the annual budget, strategic planning is an important leadership and management tool.

    The strategic planning process can be broken down in a variety of ways, but generally has three phases: strategic analysis, strategy formulation, and strategy implementation. The analysis phase requires a capabilities analysis of the business as well as consideration of its competitive position within the industry structure it operates in. Formulation takes these insights as a basis for setting achievable goals and deciding on appropriate courses of action to achieve them.

    Of course, the most challenging phase of strategic planning is implementation. As any manager knows, even the most careful planning process can never anticipate all the complexities the future holds - particularly considering the rapid changes occurring in our world today. Strategic management means knowing how to adapt to changing circumstances as the business moves forward while continuing to rely upon the goals set in the strategic planning process for guidance.‎

    Every manager in an organization must understand strategic planning, as this process is typically central to setting annual budgets and reporting for each department. Thus, Human resources (HR) managers, sales and marketing managers, financial managers, and other department heads need to be able to provide useful inputs into the planning process as well as participate in its ongoing implementation.

    Strategic planning skills are especially important for top-level executives, such as chief executive officers (CEOs), chief operating officers (COOs), chief financial officers (CFOs), and other “C-suite” positions in a company. These executives are responsible for devising the overarching strategy for the company, establishing the policies required to meet them, and ensuring that managers understand and follow through on their implementation. According to the Bureau of Labor Statistics, chief executives earned a median salary of $184,460 in May 2019, making this a very highly compensated skill set.‎

    Yes. Coursera offers a wide range of business courses as well as Specializations online, including opportunities to learn about strategic planning specifically from top-ranked schools like the University of Virginia and Copenhagen Business School. You can even learn about this skill as part of Coursera’s full-fledged online MBA programs offered by schools like the University of Illinois at Urbana Champaign and Macquarie University.

    Regardless of what your career goals are, or the educational strategy you’re pursuing to achieve them, Coursera lets you learn online on a flexible schedule. Thus, you can learn about strategic planning while continuing to work at your existing job, making this an excellent choice for mid-career professionals as well as business-minded students that want a high-level skill set as they begin their career.‎

    The skills and experience that you might need to already have before starting to learn strategic planning may include experience with organizational management work, assessing company practices and methods, and helping executives to make decisions that could help them guide their organizations in more focused ways. In much the same way that a financial planner helps people understand their investments and how to make the most of their return, strategic planners can help companies set corporate priorities, focus the company’s energy and resources into potentially high ROI activities, and help to strengthen overall operations. Being able to have these skills and experience before learning strategic planning may make you a valuable asset to a team.‎

    The kind of people that are best suited for work that involves strategic planning are those people who display good analytical characteristics for business vision, have leadership confidence, are strong with data and numbers, are computer literate, and can communicate well. People in strategic planning roles usually work in analyzing and assessing business environments to come up with a strategic formulation to organize business units. To do this high-level work, they often are smart, detail-oriented, have agreeable personalities, and can get the job done. These people may also have a bachelor's or master’s degree in accounting, business, finance, or economics.‎

    You might know if learning strategic planning is right for you if you have enthusiasm for directing the level of change in a group, a team, a business, or a corporate organization. Learning about strategic planning can take on many facets, from understanding the basics of a more human resources focus for employee changes to a more technology-based focus for a company-wide change to digital transformation methods. Learning strategic planning can be a strong stepping stone to staying abreast of changes in business processes and practices. Strategic planning is a large field of opportunity for a creative, detail-focused, innovative individual to take, and if this is interesting to you, you may find this to be a rewarding new career path.‎

    Online Strategic Planning courses offer a convenient and flexible way to enhance your knowledge or learn new Strategic Planning skills. Choose from a wide range of Strategic Planning courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Strategic Planning, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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