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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Meta

      Meta Back-End Developer

      Skills you'll gain: Django (Web Framework), Full-Stack Web Development, Version Control, Restful API, Data Structures, Unix Commands, Bootstrap (Front-End Framework), Git (Version Control System), Back-End Web Development, GitHub, Web Design and Development, Relational Databases, Front-End Web Development, Object Oriented Programming (OOP), Database Management Systems, SQL, Database Design, Unit Testing, Algorithms, Web Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Project Management and Planning

      Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Agile Methodology, Project Controls, Product Roadmaps, Scheduling, Conflict Management, Project Coordination, Risk Management, Quality Assurance, Project Management Software, Communication Strategies, Project Performance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Intermediate · Specialization · 3 - 6 Months

    • M

      Meta

      Meta Android Developer

      Skills you'll gain: React Native, Android Studio, Restful API, Version Control, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Salesforce

      Sales and CRM Overview

      Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, Sales Development, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IT Fundamentals for Cybersecurity

      Skills you'll gain: IT Service Management, Cloud Computing, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Linux, Incident Response, Networking Hardware, TCP/IP, Cybersecurity, Linux Administration, Network Security, Network Protocols, Computer Security Incident Management, Cloud Security, Operating Systems, Endpoint Detection and Response, Cyber Risk, Data Ethics, Cyber Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Creation, Social Media Campaigns, Social Media Management, Marketing Analytics, Customer Engagement, Digital Advertising, Brand Awareness, Advertising, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • M

      Meta

      Meta iOS Developer

      Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, Mobile Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Columbia University

      Introduction to Financial Engineering and Risk Management

      Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Financial Systems, Actuarial Science, Mathematical Modeling, Mathematics and Mathematical Modeling, Applied Mathematics, Financial Trading, Capital Markets, Financial Services, Securities Trading, Futures Exchange, Equities, Finance, Financial Modeling, Market Liquidity, Risk Modeling, Probability, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      280 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Microsoft 365 Fundamentals

      Skills you'll gain: Multimedia, Microsoft PowerPoint, Microsoft Excel, Excel Formulas, Microsoft Word, Microsoft 365, Data Visualization, Presentations, Spreadsheet Software, Productivity Software, Collaborative Software, Data Import/Export, Microsoft Windows, Proofreading, Editing, Document Management, Technical Documentation, Writing, Data Entry, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      AI Applications in People Management

      Skills you'll gain: HR Tech, Human Resources, Data Ethics, Data-Driven Decision-Making, People Management, Artificial Intelligence, Employee Engagement, Machine Learning, Employee Retention, Predictive Analytics, Blockchain

      4.8
      Rating, 4.8 out of 5 stars
      ·
      255 reviews

      Mixed · Course · 1 - 4 Weeks

    • D

      Duke University

      Java Programming and Software Engineering Fundamentals

      Skills you'll gain: Object Oriented Programming (OOP), Java, Hypertext Markup Language (HTML), Software Design, Software Design Patterns, Data Structures, HTML and CSS, Debugging, Software Engineering, Cascading Style Sheets (CSS), Web Development, Computer Programming, Programming Principles, Javascript, Encryption, Algorithms, AI Personalization, Web Design, Data Processing, Statistical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…232425…684

    In summary, here are 10 of our most popular brand management courses

    • Meta Back-End Developer: Meta
    • Sports Marketing: Northwestern University
    • Project Management and Planning: Johns Hopkins University
    • Meta Android Developer: Meta
    • Sales and CRM Overview: Salesforce
    • IT Fundamentals for Cybersecurity: IBM
    • From Likes to Leads: Interact with Customers Online: Google
    • Meta iOS Developer: Meta
    • Introduction to Financial Engineering and Risk Management: Columbia University
    • Microsoft 365 Fundamentals: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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