Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: User Research, User Feedback, Project Scoping, Data Presentation, Analysis, Data Analysis, Mobile Banking, Data Collection
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, User Research, Target Audience, Business Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Market Opportunities, Email Marketing, Business Development, Social Media Marketing, Interviewing Skills, Product Development, Search Engine Optimization
Beginner · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, R (Software), Data Mining, Statistical Programming, Predictive Modeling
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Fundraising, Facebook, Advocacy, Social Media, Social Media Marketing, Marketing, Social Justice
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Overcoming Objections, Sales, Negotiation, Sales Process, Product Knowledge, Rapport Building, Communication, Value Propositions, Persuasive Communication, Customer Relationship Building, Customer Service, Needs Assessment, Active Listening, Empathy
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, General Sales Practices, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Generative AI, LLM Application, Large Language Modeling, Model Deployment, Unstructured Data, Application Development, Transfer Learning, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skillshare
Skills you'll gain: Layout Design, UI/UX Strategy, Persona (User Experience), User Flows, Version Control
Beginner · Specialization · 3 - 6 Months

SkillUp
Skills you'll gain: Data Storytelling, Dashboard, Power BI, Data Visualization, Interactive Data Visualization, Data Analysis, Data Modeling, Data Visualization Software, Data Analysis Expressions (DAX), Star Schema, Data Cleansing, Data Transformation, Data Import/Export, Data Security
Beginner · Course · 1 - 4 Weeks