• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Social Media, Social Media Marketing, Paid media, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Explore and Create Reports with Data Studio

    Skills you'll gain: Exploratory Data Analysis, Data Visualization Software, Dashboard, Interactive Data Visualization, Data Analysis, Google Analytics, Data Integration

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    ANOVA and Experimental Design

    Skills you'll gain: Statistical Hypothesis Testing, Research Design, Statistical Analysis, Data Ethics, Statistical Modeling, Data Science, Data Analysis, Quantitative Research, Regression Analysis, Probability & Statistics, Linear Algebra, Calculus

    Build toward a degree

    4
    Rating, 4 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Copywriting with ChatGPT: Crafting High-Quality Blog Content

    Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Editing, Customer Advocacy, Brand Management, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Mastering Azure Databricks for Data Engineers

    Skills you'll gain: Databricks, CI/CD, Apache Spark, Microsoft Azure, Data Governance, Data Lakes, Data Architecture, Integration Testing, Real Time Data, Data Integration, PySpark, Data Pipelines, Data Management, Automation, Data Storage, Jupyter, File Systems, Development Testing, Data Processing, Data Quality

    4.3
    Rating, 4.3 out of 5 stars
    ·
    36 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Sales Presentation, Product Knowledge, Business Marketing, Business Strategy, Business Modeling, Competitive Analysis, Communication, Innovation, Customer Analysis, Strategic Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    ServiceNow Basics: IT Automation & AI-Powered Workflows

    Skills you'll gain: ServiceNow, AI Workflows, Workflow Management, IT Service Management, Digital Transformation, Business Process Automation, Automation, Service Management, Technical Support and Services, Operational Efficiency, Predictive Modeling, Incident Management, Event Monitoring, Change Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Platform Thinking: Innovation in digital business models era

    Skills you'll gain: Data Strategy, Business Modeling, Data Ethics, Design Thinking, Innovation, Customer Data Management, Augmented and Virtual Reality (AR/VR), Market Opportunities, Data Governance, Technology Strategies, Data Management, Data-Driven Decision-Making, Platform As A Service (PaaS), Product Development, Big Data, Customer Insights, Strategic Thinking, Systems Thinking, Digital Transformation, Business Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Creative Design, Prototyping, and Testing

    Skills you'll gain: Product Development, New Product Development, Wireframing, Product Design, User Experience Design, Prototyping, Design Thinking, Conceptual Design, Product Testing, Project Management, Product Management, Agile Methodology

    4.2
    Rating, 4.2 out of 5 stars
    ·
    99 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Crea, crece y administra grupos de Facebook

    Skills you'll gain: Facebook, Social Media, Social Media Management, Drive Engagement, Social Media Marketing, People Management, Marketing Analytics, Content Performance Analysis, Rapport Building, Growth Strategies, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Diseña imprimibles para cursos en línea usando Canva

    Skills you'll gain: Canva (Software), Graphic Design, Design, Marketing Design, Creative Design, Typography, Design Elements And Principles, Marketing Materials

    4.5
    Rating, 4.5 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics: know your customers
marketing analytics with meta
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…222223224…401

In summary, here are 10 of our most popular marketing analytics courses

  • Choosing an Objective for a Facebook Ad Campaign: Coursera
  • Gestión de Emprendimientos Gastronómicos: Pontificia Universidad Católica del Perú
  • Explore and Create Reports with Data Studio: Google Cloud
  • ANOVA and Experimental Design: University of Colorado Boulder
  • Copywriting with ChatGPT: Crafting High-Quality Blog Content: Coursera
  • Mastering Azure Databricks for Data Engineers: Packt
  • Business Strategy: Value Proposition Essentials: Coursera
  • ServiceNow Basics: IT Automation & AI-Powered Workflows: Coursera
  • Platform Thinking: Innovation in digital business models era: Politecnico di Milano
  • Creative Design, Prototyping, and Testing: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok