• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Crea Gráficos para las Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Color Theory, Social Media Marketing, Design, Digital Design, Graphic Design, Graphic and Visual Design, Typography, Business Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      From Data to Decisions: Finding Patterns with AI

      Skills you'll gain: Statistical Methods, Exploratory Data Analysis, Data Visualization, Generative AI, Statistical Analysis, Histogram, Box Plots, Descriptive Statistics, Data Analysis, Artificial Intelligence, Statistical Inference

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Use Basecamp for Project Management

      Skills you'll gain: Project Management Software, User Accounts, Document Management, Collaborative Software, File Management, Data Sharing, Organizational Skills, Productivity Software, Project Management, Internal Communications, Account Management, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      The State University of New York

      Career Self-Management Advanced Certification

      Skills you'll gain: Strategic Communication, Communication, Strategic Planning, Professional Development, Digital Content, Personal Development, Planning, Branding, Performance Review, LinkedIn, Self-Awareness, Social Media, Investigation, Goal Setting, Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Python: de explorador de datos a analista

      Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Analytics, Data Analysis, Data Science, Python Programming, Software Installation, Jupyter, Data Manipulation, Data Visualization Software, Virtual Environment, Development Environment

      3.6
      Rating, 3.6 out of 5 stars
      ·
      7 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Cybersecurity Concepts

      Skills you'll gain: Cybersecurity, Cyber Threat Intelligence, Threat Detection, Network Security, Endpoint Detection and Response, Data Security, Malware Protection, Incident Response, System Monitoring, Network Architecture, Vulnerability Management, Operating Systems, Identity and Access Management, Process Driven Development

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Acquisition, Risk, and Estimation

      Skills you'll gain: Sampling (Statistics), Estimation, Data Analysis Software, Statistical Software, Statistical Analysis, Sample Size Determination, Return On Investment, Data Collection, Statistics, Probability & Statistics, Risk Analysis, R Programming, Statistical Hypothesis Testing, Data Analysis, Statistical Inference, Probability, Business Analysis

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

      Skills you'll gain: Google Cloud Platform, Applied Machine Learning, MLOps (Machine Learning Operations), Google Analytics, Predictive Modeling, Data Processing, Machine Learning, Feature Engineering, Analytics, Data Management

      Intermediate · Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fundamentals of Visualization & Design with Tableau

      Skills you'll gain: Data Visualization, Data Visualization Software, Interactive Data Visualization, Data Presentation, Tableau Software, Color Theory, Data Integration, Data Storytelling, Data Import/Export, Data Manipulation, Business Analytics, Marketing Analytics, Data Science

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Incentives

      Skills you'll gain: Marketing Channel, Direct Marketing, Revenue Management, Direct Selling, Business Marketing, Marketing Strategies, Sales Management, Risk Analysis, Price Negotiation, Business Risk Management, Risk Mitigation, Strategic Partnership, Relationship Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      Starweaver

      Mastering Digital Communication: Effective Online Engagement

      Skills you'll gain: Content Creation, Social Media, Social Media Content, Presentations, Crisis Management, Social Media Strategy, Digital Marketing, Communication, Digital Communications, Web Content, Strategic Communication, Media and Communications, Business Correspondence, Customer Engagement, Communication Strategies, Target Audience, Data Ethics, Ethical Standards And Conduct, Email Marketing, Storytelling

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      How to Analyze Tweet Engagement with Twitter Analytics

      Skills you'll gain: Social Media Marketing, Key Performance Indicators (KPIs), Social Media, Online Advertising, Advertising, Drive Engagement, Performance Metric, Digital Marketing, Customer Engagement, Analysis, Market Analysis, Marketing Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…221222223…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Crea Gráficos para las Redes Sociales con Canva: Coursera Project Network
    • From Data to Decisions: Finding Patterns with AI: Vanderbilt University
    • Use Basecamp for Project Management: Coursera Project Network
    • Career Self-Management Advanced Certification: The State University of New York
    • Python: de explorador de datos a analista: Universidad Nacional Autónoma de México
    • Cybersecurity Concepts: Packt
    • Data Acquisition, Risk, and Estimation: University of Colorado Boulder
    • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud
    • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
    • Marketing Channel Incentives: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok