Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Coursera Project Network

    Skills you'll gain: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications

    4.4
    Rating, 4.4 out of 5 stars
    38 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing, Planning, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Graphic Design, Product Promotion, Social Media Content, Social Media, Design, Content Creation, Facebook, Social Media Marketing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview

    Northwestern University

    Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Digital Transformation, Marketing, Professional Networking, Content Strategy, Customer Engagement, Consumer Behaviour, Stakeholder Engagement, Integrated Marketing Communications, Target Audience, Peer Review

    Mixed · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    Meta

    Skills you'll gain: Facebook, Advertising Campaigns, Marketing, Social Media Marketing, Campaign Management, Social Media Campaigns, Social Media, Marketing Communications, Presentations, Digital Marketing, Performance Reporting, Communication

    4.9
    Rating, 4.9 out of 5 stars
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Drive Engagement, Social Media Management, Social Media Campaigns, Marketing, Content Marketing, Customer Communications Management

    4.5
    Rating, 4.5 out of 5 stars
    110 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Instagram, Social Media Management, Social Media Content, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Graphic and Visual Design Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media Content, Social Media, Social Media Marketing, Scheduling

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea