• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      T

      The University of North Carolina at Chapel Hill

      Psychology of Popularity

      Skills you'll gain: Human Development, Psychology, Social Sciences, Behavioral Health, Behavior Management, Mental Health, Mental and Behavioral Health, Sociology, Child Development, Biology, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      S

      Stanford University

      Game Theory II: Advanced Applications

      Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Political Sciences, Economics, Behavioral Economics, Mathematical Theory & Analysis, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      647 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      698 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Geneva

      Meeting Investors' Goals

      Skills you'll gain: Portfolio Management, Investments, Business Ethics, Wealth Management, Behavioral Economics, Financial Market, Consumer Behaviour, Decision Making, Asset Management, Marketing Psychology, Market Dynamics, Finance, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Introduction to Economic Theories

      Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Financial Systems, Economics, Economic Development, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Social Sciences, Socioeconomics, Supply And Demand, Behavioral Economics, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      365 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Toronto

      Mental Health and Resilience for Healthcare Workers

      Skills you'll gain: Resilience, Mental Health, Stress Management, Emotional Intelligence, Mindfulness, Health Care, Crisis Intervention, Behavioral Health, Positive Behavior Support, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      493 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SoFi

      The Fundamentals of Personal Finance

      Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Income Tax, Portfolio Management, Risk Management, Consumer Lending, Credit Risk, Safety and Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      374 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      S

      Stanford University

      Social and Economic Networks: Models and Analysis

      Skills you'll gain: Network Analysis, Social Sciences, Sociology, Economics, Policy, and Social Studies, Game Theory, Behavioral Economics, Mathematical Modeling, Markov Model, Bayesian Statistics, Probability Distribution, Simulations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      755 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Successful Career Development

      Skills you'll gain: Professional Networking, LinkedIn, Mentorship, Professional Development, Relationship Building, Adaptability, Collaboration, Personal Development, Interviewing Skills, Influencing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      653 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…222324…80

    In summary, here are 10 of our most popular consumer behavior courses

    • Psychology of Popularity: The University of North Carolina at Chapel Hill
    • Game Theory II: Advanced Applications: Stanford University
    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Meeting Investors' Goals: University of Geneva
    • Introduction to Economic Theories: Erasmus University Rotterdam
    • Mental Health and Resilience for Healthcare Workers: University of Toronto
    • The Fundamentals of Personal Finance: SoFi
    • Social and Economic Networks: Models and Analysis: Stanford University
    • Successful Career Development: Kennesaw State University
    • Microeconomics: When Markets Fail: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok