• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an Organizational Company Chart with Canva

      Skills you'll gain: Marketing Design, Organizational Structure, Marketing Collateral, Presentations, Dashboard, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Employee Attrition Prediction Using Machine Learning

      Skills you'll gain: Data Visualization, Feature Engineering, Data Cleansing, Predictive Modeling, Scikit Learn (Machine Learning Library), Classification And Regression Tree (CART), Applied Machine Learning, Regression Analysis, Supervised Learning, Predictive Analytics, Machine Learning, Human Resources, Decision Tree Learning, Employee Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      Sungkyunkwan University

      The Fundamental of Data-Driven Investment

      Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, R Programming, Time Series Analysis and Forecasting, Risk Analysis, Financial Analysis, Financial Modeling, Regression Analysis, Data Manipulation, Data Visualization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Creating a Technology Startup Company

      Skills you'll gain: Target Market, Persona Development, Systems Thinking, Technical Management, Business Modeling, Product Lifecycle Management, Entrepreneurship, Business Planning, Operations Management, Market Analysis, New Product Development, Governance, Performance Metric, Leadership, Business Strategy, Recruitment Strategies

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos de Inteligência Artificial para Finanças

      Skills you'll gain: Deep Learning, Predictive Analytics, FinTech, Data-Driven Decision-Making, Machine Learning, Digital Transformation, Analytics, Artificial Intelligence, Artificial Neural Networks, Business Transformation, Finance, Accounting, Financial Services, Data Science

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      MathWorks

      Data Science Companion

      Skills you'll gain: Data Science, Data Processing, Applied Machine Learning, Machine Learning, Supervised Learning, Geographic Information Systems, Big Data, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Predictive Modeling, Classification And Regression Tree (CART), Regression Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Loading Data into Google Cloud SQL

      Skills you'll gain: Data Import/Export, Data Modeling, Database Management, Google Cloud Platform, SQL, Data Manipulation, Data Analysis

      Intermediate · Project · Less Than 2 Hours

    • I

      IE Business School

      The "Who" of the Marketing Strategy:Segmentation & Targeting

      Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Advanced IoT Systems Integration and Industrial Applications

      Skills you'll gain: Internet Of Things, Automation, Embedded Software, Real Time Data, Systems Integration, Emerging Technologies, Interoperability, Data Security, Cloud Services, Predictive Modeling, Scalability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos de Negócios

      Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Putting it All Together: Problem-Solve Like an Entrepreneur

      Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…218219220…324

    In summary, here are 10 of our most popular marketing analytics courses

    • Create an Organizational Company Chart with Canva: Coursera Project Network
    • Employee Attrition Prediction Using Machine Learning: Coursera Project Network
    • The Fundamental of Data-Driven Investment: Sungkyunkwan University
    • Creating a Technology Startup Company: University of Colorado Boulder
    • Fundamentos de Inteligência Artificial para Finanças: Fundação Instituto de Administração
    • Data Science Companion: MathWorks
    • Loading Data into Google Cloud SQL: Google Cloud
    • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
    • Advanced IoT Systems Integration and Industrial Applications: LearnQuest
    • Fundamentos de Negócios: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok