• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Managing Customer Expectations with Jagdish Sheth

      Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Driving Customer Equity with AI

      Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, Generative AI Agents, Predictive Modeling

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      Potencia tu comunicación como líder

      Skills you'll gain: Active Listening, Leadership, Persuasive Communication, Influencing, Verbal Communication Skills, Communication, Strategic Communication, Negotiation, Public Speaking, Emotional Intelligence, Assertiveness, Empathy, Conflict Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyzing Digital Transformation Canvas for Competitiveness

      Skills you'll gain: Digital Transformation, Business Transformation, Performance Measurement, Business Process, Technology Strategies, Business Architecture, FinTech, Competitive Analysis, Value Propositions, Stakeholder Management, Business Strategies, Key Performance Indicators (KPIs), Innovation, Entrepreneurship, Leadership, Information Technology

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Criatividade e Inovação Organizacional

      Skills you'll gain: Digital Transformation, Business Modeling, Entrepreneurship, Innovation, Operational Excellence, Value Propositions, Business Process Management, Design Thinking, Business Strategies, Customer experience strategy (CX), Product Development, Emerging Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Business Economics

      Skills you'll gain: International Finance, Corporate Sustainability, Game Theory, Business, Business Strategy, Market Analysis, Production Process

      Build toward a degree

      Beginner · Course · 3 - 6 Months

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Learning and Development

      Skills you'll gain: Data Ethics, Microsoft Copilot, Generative AI, Training and Development, Instructional Design, ChatGPT, Productivity Software, Education Software and Technology, Training Programs, Artificial Intelligence, Developing Training Materials, Learning Management Systems, Innovation, Operational Efficiency, Business Ethics, Ethical Standards And Conduct, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Product Innovation Management

      Skills you'll gain: Product Development, Product Strategy, Product Management, Marketing, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Price Negotiation, Return On Investment, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Introduction to Sales

      Skills you'll gain: Sales, Closing (Sales), Selling Techniques, Sales Presentation, Sales Strategy, Sales Process, Consultative Selling, Overcoming Objections, Prospecting and Qualification, Influencing, Value Propositions, Customer Analysis, Business-To-Consumer, Customer Relationship Building, Active Listening

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      مبادئ الإعلام والتسويق الرقمي

      Skills you'll gain: Digital Media Strategy, Social Media Marketing, Digital Marketing, Social Media, Marketing Communications, Digital Advertising, Marketing Channel, Electronic Media, Customer Engagement, Marketing, Advertising, User Feedback, Marketing Strategies, Target Audience, Consumer Behaviour, Communication, Search Engine Marketing, Mobile Banking, Multimedia

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Parsons School of Design, The New School

      Utilizar Diseño Para Crear Soluciones de Negocio Innovadoras

      Skills you'll gain: Design Thinking, Business Modeling, Business Solutions, Growth Strategies, Business Strategy, Innovation, Product Design, Design, Corporate Sustainability, User Experience, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…217218219…318

    In summary, here are 10 of our most popular marketing strategy courses

    • Managing Customer Expectations with Jagdish Sheth: Kennesaw State University
    • Driving Customer Equity with AI: Emory University
    • Potencia tu comunicación como líder: UBITS
    • Analyzing Digital Transformation Canvas for Competitiveness : Coursera Project Network
    • Criatividade e Inovação Organizacional: Fundação Instituto de Administração
    • Business Economics: O.P. Jindal Global University
    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • GenAI for Learning and Development: Coursera Instructor Network
    • Product Innovation Management: University of Colorado Boulder
    • Introduction to Sales: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok