Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Presentations, Data Literacy, Decision Making, Dashboard, Data-Driven Decision-Making, Customer Engagement, Business Transformation, Digital Transformation, Data Strategy, Storytelling, Persuasive Communication, Microsoft PowerPoint, Analytics, Customer Insights, Data Science, Influencing, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Salesforce, Application Deployment, Salesforce Development, Dashboard, Cloud Deployment, Data Import/Export, Customer Relationship Management, Change Control, Analytics, Continuous Deployment, Authentications, Configuration Management, Data Presentation, Data Access, Responsive Web Design, System Configuration, Workflow Management, Role-Based Access Control (RBAC), Data Management, Business Logic
Beginner · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Business Strategy, Competitive Analysis, Business Strategies, Strategic Thinking, Cost Reduction, Organizational Strategy, Product Strategy, Market Analysis, Value Propositions, Strategic Decision-Making, Cost Benefit Analysis, Cost Accounting, Market Opportunities, Business Analysis, Analysis, Operations Management, Resource Management, Case Studies
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Regulatory Compliance, Learning Theory, Financial Planning, Relationship Building, Risk Modeling, Legal Risk
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Digital Media Strategy, Strategic Thinking, Innovation, Market Analysis, Data Analysis
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, Statistical Methods, R (Software), Data Mining, Statistical Programming
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Analysis, User Accounts, Social Media, E-Commerce
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Strategic Prioritization, Competitive Analysis, Strategic Planning, Strategic Thinking, Case Studies, Business Strategy, Spreadsheet Software, Strategic Decision-Making, Market Analysis, Entrepreneurship, Leadership and Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Data Ethics, Data Integrity, Vulnerability Assessments, Law, Regulation, and Compliance, Big Data, Cryptography
Beginner · Course · 1 - 4 Weeks