• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Project Approaches, Lifecycles, and Agile Implementation

    Skills you'll gain: Agile Project Management, Agile Methodology, Agile Software Development, Kanban Principles, Lean Methodologies, Project Management Life Cycle, Scaled Agile Framework, Project Implementation, Workflow Management, Sprint Planning, Project Planning, Project Management, Backlogs, Change Management, Sprint Retrospectives, Team Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Small Business Marketing Using Facebook

    Skills you'll gain: Facebook, Marketing Analytics, Advertising, Digital Advertising, Social Media Content, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    269 reviews

    Mixed · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Healthcare Law

    Skills you'll gain: Intellectual Property, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, General Data Protection Regulation (GDPR), Health Systems, Personally Identifiable Information, Health Care Procedure and Regulation, Law, Regulation, and Compliance, Information Privacy, Primary Care, Health Care Administration, Health Information Management, Medicaid, Healthcare Industry Knowledge, Medicare, Health Care, Pharmaceuticals, Managed Care, Health Policy, Regulation and Legal Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    606 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of California, Irvine

    إدارة المشروع: أساسيات النجاح

    Skills you'll gain: Team Leadership, Team Performance Management, Leadership and Management, Project Management, Project Controls, Project Performance, Project Planning, Project Management Life Cycle, Team Building, Leadership, Knowledge Transfer, Stakeholder Communications, Performance Reporting, Communication, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    58 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Marketing, Marketing Communications, Digital Advertising, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Marketing, Marketing Automation, Consumer Behaviour, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    96 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Insper

    Administração Financeira

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Capital Budgeting, Financial Accounting, Income Statement, Balance Sheet, Return On Investment, Financial Management, Cash Flows, Cost Accounting, Business Mathematics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    934 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    EMT Foundations

    Skills you'll gain: Vital Signs, Emergency Medical Services, Patient Evaluation, Medical History Documentation, Patient Communication, Medical Terminology, Health Assessment, Basic Patient Care, Clinical Assessment, Emergency Medicine, Patient Positioning, Occupational Health, Anatomy, Health Systems, Technical Communication, Personal protective equipment, Stress Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D
    A

    Multiple educators

    DeepLearning.AI Data Engineering

    Skills you'll gain: Apache Airflow, Data Modeling, Data Pipelines, Data Storage, Data Architecture, Requirements Analysis, Data Warehousing, Query Languages, Data Preprocessing, Apache Hadoop, Vector Databases, Data Lakes, Amazon Web Services, File Systems, Apache Spark, Database Systems, Feature Engineering, Dataflow, Data Integration, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    572 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Content Strategy, Social Media Content, Marketing Effectiveness, Communication Strategies, Campaign Management, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    198 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Strategies for Cloud Security Risk Management

    Skills you'll gain: Cloud Security, Risk Management Framework, Cyber Risk, Personally Identifiable Information, Security Management, ISO/IEC 27001, Information Privacy, NIST 800-53, Infrastructure as Code (IaC), Security Controls, Google Cloud Platform

    4.5
    Rating, 4.5 out of 5 stars
    ·
    72 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Technology of Music Production

    Skills you'll gain: Music, Media Production, Creativity, Digital Signal Processing, Editing, File Management, System Configuration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 3 Months

Searches related to brand management

brand management: aligning business, brand and behaviour
brand management: strategies for a strong brand
luxury brand management
strategic brand management
hospitality luxury brand management
next-gen brand management
brand and product management
introduction to strategic brand management
1…214215216…834

In summary, here are 10 of our most popular brand management courses

  • Project Approaches, Lifecycles, and Agile Implementation: LearnKartS
  • Small Business Marketing Using Facebook: Coursera
  • Administración Estratégica y Emprendedora: University of New Mexico
  • Healthcare Law: University of Pennsylvania
  • إدارة المشروع: أساسيات النجاح: University of California, Irvine
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Administração Financeira: Insper
  • EMT Foundations: University of Colorado System
  • DeepLearning.AI Data Engineering: DeepLearning.AI
  • Microsoft Public Relations and Communications Associate: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok