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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Data Engineer

      Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Real Time Data, Data Maintenance, Data Lakes, Data Storage, MLOps (Machine Learning Operations), Data Analysis, Dashboard, Data Warehousing, Data Processing, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Cloud Infrastructure, Cloud Storage, Big Data, Tensorflow, Unstructured Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      Python and Statistics for Financial Analysis

      Skills you'll gain: Statistical Inference, Statistical Methods, Pandas (Python Package), Probability & Statistics, Risk Analysis, Financial Trading, Financial Data, Data Manipulation, Statistical Analysis, Regression Analysis, Financial Analysis, Jupyter, Financial Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.5K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Stanford University

      Introduction to Statistics

      Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Data Collection, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Data Engineering, Big Data, and Machine Learning on GCP

      Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Real Time Data, Data Lakes, MLOps (Machine Learning Operations), Dashboard, Data Warehousing, Extract, Transform, Load, Cloud Engineering, Data Infrastructure, Cloud Infrastructure, Cloud Storage, Big Data, Tensorflow, Unstructured Data, Data Integration, Data Migration, Data Processing, Data Visualization Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Risk Analysis, Business Analysis, Decision Making, Analytics, Business Intelligence, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      SQL for Data Science

      Skills you'll gain: Data Governance, SQL, Data Quality, Database Design, Query Languages, Data Manipulation, Data Modeling, Relational Databases, Data Analysis, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using Facebook

      Skills you'll gain: Facebook, Marketing Analytics, Digital Advertising, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      249 reviews

      Mixed · Guided Project · Less Than 2 Hours

    • U

      University of Washington

      Social Media Data Analytics

      Skills you'll gain: R Programming, Text Mining, Statistical Analysis, Correlation Analysis, Web Scraping, Regression Analysis, Analytics, Big Data, Data Analysis, Data Mining, Unstructured Data, Data Collection, Scripting, Application Programming Interface (API), Python Programming

      4.1
      Rating, 4.1 out of 5 stars
      ·
      296 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Mix Implementation

      Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Customer experience strategy (CX), Price Negotiation, Marketing Analytics, Marketing Strategies, Marketing Channel, Strategic Marketing, Product Strategy, Revenue Management, Merchandising, Conflict Management, Market Opportunities

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Meaningful Marketing Insights

      Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      284 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      Tools for Data Science

      Skills you'll gain: Jupyter, Computer Programming Tools, Data Analysis Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Development Environment, Version Control, Other Programming Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      30K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia

      Business Strategy

      Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management, Innovation, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.5K reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Preparing for Google Cloud Certification: Cloud Data Engineer: Google Cloud
    • Python and Statistics for Financial Analysis: The Hong Kong University of Science and Technology
    • Introduction to Statistics: Stanford University
    • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
    • Business Analytics for Decision Making: University of Colorado Boulder
    • SQL for Data Science: University of California, Davis
    • Small Business Marketing Using Facebook: Coursera Project Network
    • Social Media Data Analytics: University of Washington
    • Marketing Mix Implementation: IE Business School
    • Meaningful Marketing Insights: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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