Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
IE Business School
Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Predictive Analytics, Advanced Analytics, Data Cleansing, Unsupervised Learning, Data Analysis, Data Mining, Classification Algorithms, Supervised Learning, Decision Tree Learning, Machine Learning, Artificial Neural Networks
Intermediate · Course · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Data Storytelling, Google Sheets, Data Visualization, Spreadsheet Software, Large Language Modeling, Data Literacy, Data Visualization Software, Business Analysis, Requirements Analysis, Data Analysis, Analytics, Exploratory Data Analysis, Data-Driven Decision-Making, Trend Analysis, Data Transformation, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business, Business Intelligence, Strategic Thinking, Data Analysis, Data Visualization, Regression Analysis
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Overcoming Objections, Marketing Psychology, Target Audience, Market Research, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Sales Strategy, Price Negotiation, Selling Techniques, Contract Negotiation, Marketing, Sales, Innovation, Content Performance Analysis, Social Media Content, Sales Prospecting, Marketing Strategies, Marketing Communications
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pandas (Python Package), Data Analysis, Exploratory Data Analysis, Data Modeling, Data Manipulation, Jupyter, Matplotlib, Histogram, Scatter Plots, Data Visualization, Programming Principles, Data Cleansing, Data Visualization Software, Python Programming, Scripting
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Model Evaluation, Machine Learning Algorithms, Data Visualization, Scikit Learn (Machine Learning Library), Matplotlib, Data Literacy, Tableau Software, Data Presentation, Data Visualization Software, Unsupervised Learning, Exploratory Data Analysis, Pandas (Python Package), Seaborn, Text Mining, Time Series Analysis and Forecasting, Data Preprocessing, SQL, Predictive Modeling, Machine Learning, Python Programming
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Value Propositions, Product Marketing, Marketing Psychology, Market Data
Beginner · Specialization · 3 - 6 Months