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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • T

      Tecnológico de Monterrey

      Analíticas de Marketing Digital

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Social Media, Search Engine Marketing, Social Media Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Marketing Effectiveness, Content Performance Analysis, Analytical Skills, Online Advertising, Social Media Strategy, Email Marketing, Analytics, Business Metrics, Key Performance Indicators (KPIs), Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      209 reviews

      Intermediate · Specialization · 1 - 3 Months

    • M

      Meta

      التسويق عبر وسائل التواصل الاجتماعي على فيسبوك

      Skills you'll gain: Marketing Budgets, Target Audience, Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Paid media, Social Media Management, Campaign Management, Advertising Campaigns, Marketing Effectiveness, Social Media, Goal Setting, Social Media Strategy, Content Strategy, Advertising, Facebook, Budget Management, General Data Protection Regulation (GDPR), Data Storytelling, Instagram

      4.8
      Rating, 4.8 out of 5 stars
      ·
      213 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

      Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Plan Execution, Digital Media Strategy, Performance Measurement, Marketing Strategies, Content Strategy, Campaign Management, Communication Strategies, Goal Setting, Customer Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      523 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Measurement and Analysis

      Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Performance Analysis, Key Performance Indicators (KPIs)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Simplilearn

      Multichannel Marketing - Email, Content and Mobile Marketing

      Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, Customer Retention, HubSpot CRM, Marketing Strategies, Web Content, Content Creation, Marketing Automation, Newsletters, Marketing, Digital Marketing, Growth Strategies, A/B Testing, Customer Relationship Management, Customer Acquisition Management, UI/UX Strategy, Digital Advertising, Online Advertising

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Small Business Marketing Using Facebook

      Skills you'll gain: Facebook, Marketing Analytics, Digital Advertising, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Social Media, Content Marketing, Scheduling, Target Audience, Social Media Management, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      249 reviews

      Mixed · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      Strategic Self-Marketing and Personal Branding

      Skills you'll gain: Marketing Communications, Advertising, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, LinkedIn, Self-Awareness, Professional Development, Professional Networking, Lifelong Learning, Public Relations, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      232 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Analíticas y Métricas de Marketing

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      175 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      GenAI in Social Media Marketing

      Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Strategy, Business Marketing, Facebook, Content Creation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Strategic Customer Relationship Management & Sales Technique

      Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

      3.8
      Rating, 3.8 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular advertising courses

    • Analíticas de Marketing Digital: Tecnológico de Monterrey
    • التسويق عبر وسائل التواصل الاجتماعي على فيسبوك: Meta
    • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
    • Strategies for Converting and Retaining Customers Online: University of California, Irvine
    • Measurement and Analysis: Unilever
    • Multichannel Marketing - Email, Content and Mobile Marketing: Simplilearn
    • Small Business Marketing Using Facebook: Coursera Project Network
    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • Strategic Self-Marketing and Personal Branding: The State University of New York
    • Analíticas y Métricas de Marketing: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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