• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la estrategia

    Skills you'll gain: Organizational Strategy, Governance, Stakeholder Analysis, Corporate Strategy, Business Planning, Business Strategy, Organizational Structure, Strategic Thinking, Business Administration, Environmental Social And Corporate Governance (ESG), Strategic Decision-Making, Competitive Analysis, Entrepreneurship, New Business Development, Market Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    546 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Desarrollo de Videojuegos en Unity: Una Introducción

    Skills you'll gain: Unity Engine, Video Game Development, User Interface (UI), Game Design, Animations, Google Analytics, Prototyping, Object Oriented Programming (OOP), C# (Programming Language), Scripting, Application Deployment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Database Design and Operational Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Decision Support Systems, Data Warehousing, Data Mining, Database Design, Business Intelligence, Dashboard, Star Schema, Relational Databases, Database Management, Data Visualization Software, Snowflake Schema, Data Visualization, Business Reporting, SAS (Software), Data Modeling, Interactive Data Visualization, SQL, Descriptive Statistics, Cloud Computing Architecture

    4.5
    Rating, 4.5 out of 5 stars
    ·
    238 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Designing, Running, and Analyzing Experiments

    Skills you'll gain: Statistical Analysis, Experimentation, Usability Testing, Statistical Hypothesis Testing, Data Analysis, Statistical Methods, UI/UX Research, R Programming, User Experience, Human Computer Interaction, Statistics, Data Validation, Statistical Modeling, Regression Analysis, Logistic Regression

    3.6
    Rating, 3.6 out of 5 stars
    ·
    595 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Algorithmic Thinking (Part 2)

    Skills you'll gain: Computational Thinking, Algorithms, Theoretical Computer Science, Bioinformatics, Data Structures, Big Data, Python Programming, Data Analysis, Machine Learning Algorithms, Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    219 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Social Network Analysis

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Social Sciences, Graph Theory, Statistical Visualization, Data Manipulation, Data Visualization, Data Analysis, Predictive Analytics, Simulations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    241 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems: Evaluation and Metrics

    Skills you'll gain: Model Evaluation, Decision Support Systems, Business Metrics, Performance Metric, Data Collection, Performance Measurement, Benchmarking, Data Validation, A/B Testing, User Feedback, Predictive Analytics, Product Assortment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    235 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Optimizing Your Website's Keywords & Pages using Ubersuggest

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content

    4.4
    Rating, 4.4 out of 5 stars
    ·
    88 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Advertise your Fundraiser using Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Design Elements And Principles, Organizational Skills, Graphic Design, Driving engagement, Layout Design, Design, Graphic and Visual Design, Facebook, Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    의사 결정을 위한 비즈니스 분석

    Skills you'll gain: Business Analytics, Risk Analysis, Data Analysis, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

1…187188189…390

In summary, here are 10 of our most popular marketing analytics courses

  • Introducción a la estrategia: Universidad Nacional Autónoma de México
  • Market Research and Competitive Analysis: Microsoft
  • Desarrollo de Videojuegos en Unity: Una Introducción: Universidad de los Andes
  • Database Design and Operational Business Intelligence: University of California, Irvine
  • Designing, Running, and Analyzing Experiments: University of California San Diego
  • Facebook Business pour les débutants: Coursera
  • Algorithmic Thinking (Part 2): Rice University
  • Social Network Analysis: University of California, Davis
  • Recommender Systems: Evaluation and Metrics: University of Minnesota
  • Optimizing Your Website's Keywords & Pages using Ubersuggest: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok