Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

IIT Bombay
Skills you'll gain: Internet Of Things, Network Protocols, Wireless Networks, Emerging Technologies, Data Analysis, Communication Systems, Digital Signal Processing, Scikit Learn (Machine Learning Library), Regression Analysis, Pandas (Python Package), Unsupervised Learning
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, SQL, Descriptive Statistics, Statistics, Statistical Analysis, Business Intelligence, Microsoft Excel, Data Processing, Extract, Transform, Load, Business Analytics, Data Manipulation, Data Science
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Kafka, Data Warehousing, Extract, Transform, Load, Microsoft SQL Servers, Snowflake Schema, Star Schema, Performance Tuning, Data Pipelines, Cloud Computing Architecture, Business Intelligence, Real Time Data, Apache Hadoop, Data Modeling, Data Quality, Responsible AI, Apache Spark, SQL, Generative AI, Data Governance, Quality Management
Intermediate · Specialization · 1 - 3 Months

Peking University
Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Digital Media Strategy, Media Strategy, Content Strategy, Promotional Strategies, Marketing Analytics, Customer Engagement, Content Marketing, Brand Awareness, Marketing Strategies, Trend Analysis, Brand Strategy, Social Media Strategy, Data-Driven Decision-Making, Campaign Management, Social Media, Key Performance Indicators (KPIs), Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Copywriting, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Business Correspondence, Customer Relationship Management (CRM) Software, Storytelling, Business Communication, Communication Strategies, Technical Communication, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

University at Buffalo
Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Presentation, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Data Quality, Process Analysis, Business Process, Key Performance Indicators (KPIs), Matlab
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Data Lakes, Dataflow, Data Pipelines, Data Processing, Tensorflow, Apache Spark, Big Data, Data Warehousing, Data Infrastructure, Real Time Data, Data Architecture, Data Management, Metadata Management, Model Deployment, Apache Hadoop, Extract, Transform, Load, Cloud Computing, Unstructured Data, MLOps (Machine Learning Operations)
Intermediate · Specialization · 3 - 6 Months

Johns Hopkins University
Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Technical Communication, Project Implementation, Data Analysis, Team Building, Team Management, Solution Delivery, Cross-Functional Team Leadership, Leadership
Mixed · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Surveys, Interviewing Skills, Data Collection, Sampling (Statistics), Unstructured Data, Research Methodologies, Qualitative Research, Data Validation, Data Quality, Text Mining
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer Service, Customer experience improvement, Customer Relationship Management (CRM) Software, AI Enablement, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Self Service Technologies, Generative AI, Predictive Analytics, Consumer Behaviour, Real Time Data, Automation
Intermediate · Course · 1 - 4 Weeks