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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Análise de Dados Quantitativos

      Skills you'll gain: Quantitative Research, Marketing Analytics, Market Analysis, Market Research, Exploratory Data Analysis, Strategic Marketing, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Customer Analysis, Statistical Modeling, Statistical Analysis, Correlation Analysis, Regression Analysis, Unsupervised Learning, Variance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Data Science at Scale - Capstone Project

      Skills you'll gain: Feature Engineering, Data Analysis, Predictive Modeling, Data Processing, Data Wrangling, Statistical Modeling, Data Science, Data Collection, Applied Machine Learning, Research, Supervised Learning, Data Validation, Technical Communication

      3.8
      Rating, 3.8 out of 5 stars
      ·
      25 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Getting Started with Technology Startups

      Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, Market Analysis, Business Strategies, Competitive Analysis

      Build toward a degree

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Sciences Po

      Données et Gouvernance Urbaine

      Skills you'll gain: Data Strategy, Data Governance, Social Sciences, Data Security, Governance, Data Ethics, Data-Driven Decision-Making, Market Analysis, Political Sciences, Economics, Information Privacy, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Analysis in Python: Using Pandas DataFrames

      Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Matplotlib, Data Visualization Software, Exploratory Data Analysis, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea una cuenta de negocio en Instagram

      Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Campaigns, Social Media Strategy, Online Advertising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Primeros Pasos en Canva

      Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Sales Analysis with Claude: Data Driven Sales Analytics

      Skills you'll gain: Business Intelligence, Data Visualization, Sales Presentation, Data Storytelling, Trend Analysis, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategy, Anomaly Detection, Artificial Intelligence

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Successful Pinterest Pins for Business in Canva

      Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Motion Graphics, Design Reviews, Storytelling, Digital Publishing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Follow a Machine Learning Workflow

      Skills you'll gain: Data Analysis, Data Collection, Workflow Management, MLOps (Machine Learning Operations), Statistical Analysis, Artificial Intelligence and Machine Learning (AI/ML), Exploratory Data Analysis, Applied Machine Learning, Predictive Modeling, Machine Learning, Data Modeling, Solution Delivery, Application Deployment, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Statistical Learning for Data Science

      Skills you'll gain: Statistical Modeling, Applied Machine Learning, Statistical Machine Learning, Regression Analysis, Statistical Methods, Data Science, Predictive Modeling, Statistical Analysis, Classification And Regression Tree (CART), Supervised Learning, R Programming, Artificial Neural Networks, Dimensionality Reduction, Unsupervised Learning, Probability & Statistics, Advanced Analytics, Machine Learning Algorithms, Decision Tree Learning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Build toward a degree

      4
      Rating, 4 out of 5 stars
      ·
      17 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Customer Centricity as Competitive Advantage - Jagdish Sheth

      Skills you'll gain: Customer Retention, Customer Insights, Customer experience strategy (CX), Customer Relationship Management, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Business Transformation, Strategic Marketing, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Análise de Dados Quantitativos: Fundação Instituto de Administração
    • Data Science at Scale - Capstone Project: University of Washington
    • Getting Started with Technology Startups: University of Colorado Boulder
    • Données et Gouvernance Urbaine: Sciences Po
    • Data Analysis in Python: Using Pandas DataFrames: Coursera Project Network
    • Crea una cuenta de negocio en Instagram: Coursera Project Network
    • Primeros Pasos en Canva: Coursera Project Network
    • Sales Analysis with Claude: Data Driven Sales Analytics: Coursera Project Network
    • Create Successful Pinterest Pins for Business in Canva: Coursera Project Network
    • Follow a Machine Learning Workflow: CertNexus

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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