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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Cisco Learning and Certifications

      Threat Investigation

      Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Vulnerability Assessments, Threat Management, Event Monitoring, Security Information and Event Management (SIEM), Continuous Monitoring, Incident Response, Security Management, Network Security, Network Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer du contenu pour Youtube avec Canva

      Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Fundamentos da Gestão do Sucesso do Cliente

      Skills you'll gain: Customer Success Management, Customer experience strategy (CX), Customer Analysis, Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Value Propositions, Business Analysis, Interpersonal Communications, Business Transformation, Business Solutions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Visualization Best Practices

      Skills you'll gain: Data Visualization Software, Statistical Visualization, Data Presentation, Plot (Graphics), Data Storytelling, Tableau Software, Exploratory Data Analysis, Descriptive Statistics, Data Analysis, Descriptive Analytics, Histogram

      3.9
      Rating, 3.9 out of 5 stars
      ·
      19 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google 데이터 애널리틱스 수료증 이수 과정

      Skills you'll gain: Data Storytelling, Data Cleansing, Rmarkdown, Data Presentation, Data Visualization, Analytical Skills, Tableau Software, Dashboard, Stakeholder Communications, Data Literacy, Data Integrity, Data Analysis, Spreadsheet Software, Data Ethics, Ggplot2, Data Visualization Software, Data-Driven Decision-Making, Data Validation, LinkedIn, Database Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • N

      Northeastern University

      Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation

      Skills you'll gain: Value Propositions, Business Strategy, Business Modeling, Innovation, Customer Insights, Customer experience strategy (CX), Market Opportunities, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Foundations of IoT Systems and Industrial Automation

      Skills you'll gain: Internet Of Things, Automation, Data Management, Systems Architecture, Control Systems, Hardware Architecture, Network Protocols, Systems Integration, Information Systems Security, Integration Testing, Telecommunications, Emerging Technologies, Analytics, Real Time Data

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Mastering Portfolio Analysis

      Skills you'll gain: Portfolio Management, Financial Analysis, Data Analysis, Risk Management, Quantitative Research, Market Data, Financial Modeling, Investments, Asset Management, Performance Metric

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Generative AI: Prompt Engineering Basics

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Content Creation, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Computer Programming, Automation, Emerging Technologies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Economics and Game Theory for Decision Making

      Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Facebook Shop in Commerce Manager

      Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

      3.8
      Rating, 3.8 out of 5 stars
      ·
      19 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Applied Industrial Internet of Things

      Skills you'll gain: Internet Of Things, Wireless Networks, Automation, Digital Transformation, System Monitoring, Real Time Data, Data Security, Telecommunications, Cloud Computing, Network Protocols, Data Management

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Threat Investigation: Cisco Learning and Certifications
    • Créer du contenu pour Youtube avec Canva: Coursera Project Network
    • Fundamentos da Gestão do Sucesso do Cliente: Fundação Instituto de Administração
    • Data Visualization Best Practices: University of California, Irvine
    • Google 데이터 애널리틱스 수료증 이수 과정: Google
    • Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation: Northeastern University
    • Foundations of IoT Systems and Industrial Automation: LearnQuest
    • Mastering Portfolio Analysis : Coursera Instructor Network
    • Generative AI: Prompt Engineering Basics: Board Infinity
    • Business Economics and Game Theory for Decision Making: Illinois Tech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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