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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing Estratégico

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Usability Testing with Hotjar

      Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Web Analytics and SEO

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Intermediate Data Analysis Techniques with Pandas

      Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Analysis Software, Data Integration, Data Wrangling, Data Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu presencia en redes sociales para tu negocio en Canva

      Skills you'll gain: Social Media, Content Creation, Target Audience, Social Media Marketing, Social Media Strategy, Content Strategy, Goal Setting, Marketing Materials, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      Time Series Mastery: Forecasting with ETS, ARIMA, Python

      Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Trend Analysis, Predictive Analytics, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Exploratory Data Analysis, Pandas (Python Package), Matplotlib

      3.9
      Rating, 3.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      ML Algorithms

      Skills you'll gain: Machine Learning Algorithms, Image Analysis, Reinforcement Learning, Forecasting, Algorithms, AWS SageMaker, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Text Mining, Supervised Learning, Unsupervised Learning, Regression Analysis, Classification And Regression Tree (CART)

      3.3
      Rating, 3.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Opportunity Analysis for Global Commerce

      Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Market Analysis, Proposal Development, Feasibility Studies, Business Modeling, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Machine Learning with TensorFlow on Google Cloud en Français

      Skills you'll gain: Feature Engineering, Tensorflow, Exploratory Data Analysis, Data Quality, Data Cleansing, Google Cloud Platform, Keras (Neural Network Library), MLOps (Machine Learning Operations), Machine Learning, Data Pipelines, Machine Learning Algorithms, Supervised Learning, Unsupervised Learning, Performance Tuning, Dataflow, Data Analysis, PyTorch (Machine Learning Library), Artificial Neural Networks, Applied Machine Learning, Data Processing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      30 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Newsletter in Microsoft Word

      Skills you'll gain: Document Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Quantifying Relationships with Regression Models

      Skills you'll gain: Regression Analysis, Correlation Analysis, Statistical Inference, Data Analysis, Statistical Modeling, Statistical Analysis, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Customer Satisfaction Survey in Qualtrics

      Skills you'll gain: Customer Insights, Customer Analysis, Employee Surveys, User Feedback, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Strategic Communication, Emergency Response, Corporate Communications, Contingency Planning, Risk Management, Business Continuity Planning, Communication Strategies, Public Relations, Stakeholder Communications, Internal Communications, Stakeholder Management, Communication, Media Relations

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing Estratégico: Fundação Instituto de Administração
    • Usability Testing with Hotjar: Coursera Project Network
    • Intermediate Data Analysis Techniques with Pandas: Packt
    • Crea tu presencia en redes sociales para tu negocio en Canva: Coursera Project Network
    • Time Series Mastery: Forecasting with ETS, ARIMA, Python: Coursera Instructor Network
    • ML Algorithms: Whizlabs
    • Blockchain Opportunity Analysis for Global Commerce: INSEAD
    • Machine Learning with TensorFlow on Google Cloud en Français: Google Cloud
    • Create a Newsletter in Microsoft Word: Coursera Project Network
    • Quantifying Relationships with Regression Models: Johns Hopkins University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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