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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Codio

      Select Topics in Python

      Skills you'll gain: Matplotlib, Version Control, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Object-Relational Mapping, Natural Language Processing, Data Visualization Software, Data Visualization, Jupyter, Development Environment, Data Processing, Virtual Environment, Data Transformation, Dependency Analysis

      4
      Rating, 4 out of 5 stars
      ·
      22 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      I

      IESE Business School

      Mastering the Art of Scaling and Convincing Investors

      Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Wrangling Data in the Tidyverse

      Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, Data Cleansing, R Programming, Data Processing, Text Mining, Time Series Analysis and Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      32 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      UX Design: Research, Prototyping, Accessible Interactions

      Skills you'll gain: User Research, User Interface (UI) Design, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, User Centered Design, Mockups, Usability Testing, Persona (User Experience)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: Instagram, Facebook, Video Production, Social Media Content, Storytelling, Content Creation, Social Media Management, Social Media, Web Analytics and SEO, Content Performance Analysis, Social Media Strategy, Search Engine Optimization, Photography, Branding, Content Strategy, Social Media Campaigns, Drive Engagement, Brand Awareness, Photo/Video Production and Technology, Community Development

      Beginner · Professional Certificate · 1 - 3 Months

    • B

      Ball State University

      Introduction to Data Science

      Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Data Literacy, Sampling (Statistics), Data Science, R Programming, Data Structures, Data Integrity, Information Privacy, Tidyverse (R Package), Data Manipulation, Ggplot2, Ethical Standards And Conduct

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Intermediate Data Analysis Techniques with Pandas

      Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Analysis Software, Data Integration, Data Wrangling, Data Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Time Series Mastery: Forecasting with ETS, ARIMA, Python

      Skills you'll gain: Forecasting, Time Series Analysis and Forecasting, Trend Analysis, Predictive Analytics, Advanced Analytics, Statistical Analysis, Business Analytics, Data-Driven Decision-Making, Strategic Decision-Making, Exploratory Data Analysis, Pandas (Python Package), Matplotlib

      3.9
      Rating, 3.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      ML Algorithms

      Skills you'll gain: Machine Learning Algorithms, Image Analysis, Reinforcement Learning, Forecasting, Algorithms, AWS SageMaker, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Text Mining, Supervised Learning, Unsupervised Learning, Regression Analysis, Classification And Regression Tree (CART)

      3.3
      Rating, 3.3 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Machine Learning with TensorFlow on Google Cloud en Français

      Skills you'll gain: Feature Engineering, Tensorflow, Exploratory Data Analysis, Data Quality, Keras (Neural Network Library), Data Cleansing, Google Cloud Platform, Data Pipelines, Machine Learning, Data Strategy, Supervised Learning, MLOps (Machine Learning Operations), Unsupervised Learning, Dataflow, Performance Tuning, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Data Processing, Artificial Neural Networks, Applied Machine Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      30 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Opportunity Analysis for Global Commerce

      Skills you'll gain: Blockchain, Business Analysis, Market Opportunities, Competitive Analysis, Market Analysis, Proposal Development, Feasibility Studies, Business Modeling, Solution Design, Value Propositions, Innovation, Business Strategy, Market Research

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      BigQuery Soccer Data Analysis

      Skills you'll gain: Databases, Big Data, SQL, Data Analysis, Data Science

      3.1
      Rating, 3.1 out of 5 stars
      ·
      9 reviews

      Beginner · Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Select Topics in Python: Codio
    • Mastering the Art of Scaling and Convincing Investors: IESE Business School
    • Wrangling Data in the Tidyverse: Johns Hopkins University
    • UX Design: Research, Prototyping, Accessible Interactions: Coursera Instructor Network
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • Introduction to Data Science: Ball State University
    • Intermediate Data Analysis Techniques with Pandas: Packt
    • Time Series Mastery: Forecasting with ETS, ARIMA, Python: Coursera Instructor Network
    • ML Algorithms: Whizlabs
    • Machine Learning with TensorFlow on Google Cloud en Français: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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