Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Power BI, Interactive Data Visualization, Data Visualization, Data Presentation, Dashboard, Trend Analysis, Exploratory Data Analysis, Customer Analysis, Data Visualization Software, Sales, Business Intelligence, Data Analysis, Business Analytics, Data Import/Export
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Social Media Campaigns, Marketing Design, Marketing Materials, Social Media, Social Media Content, Graphic Design, Promotional Materials, Content Creation, Advertising, Marketing, Online Advertising
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization, Data Ethics, Data Integrity, Data Analysis, Tableau Software, Stakeholder Communications, Responsible AI, Verbal Communication Skills, Small Data, Decision Making, Stakeholder Analysis, Sampling (Statistics), Key Performance Indicators (KPIs), Probability & Statistics, Big Data, Data Sharing, Statistics, Spreadsheet Software, Concision, Solution Design
Beginner · Specialization · 3 - 6 Months

IESE Business School
Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy
Beginner · Course · 1 - 3 Months
IE Business School
Skills you'll gain: Economics, Financial Policy, Economic Development, Trend Analysis, Global Marketing, Business Economics, International Relations, Analysis, Socioeconomics, Business Risk Management, Public Policies, Business Strategies, World History, Investments
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, Mobile Development Tools, iOS Development, Back-End Web Development, Android Development, Application Development, UI Components, Application Deployment, Databases, User Interface (UI) Design, Product Support, Database Management, Google Analytics, Marketing Strategies
Intermediate · Course · 1 - 3 Months

McMaster University
Skills you'll gain: Experimentation, Data Visualization, Predictive Modeling, Pareto Chart, Process Improvement and Optimization, Simulation and Simulation Software, Process Optimization, Statistical Software, R Programming, Data Analysis, Statistical Analysis, R (Software), Case Studies
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Visualization, Data Visualization Software, Dashboard, Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Quality, Data Management, Technical Communication, Data Analysis, Data-Driven Decision-Making, Statistical Analysis, Data Science, Statistical Machine Learning, Statistical Inference, Statistics, A/B Testing, Statistical Modeling
Mixed · Course · 1 - 4 Weeks