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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • F

      Fundação Instituto de Administração

      Teoria dos Jogos: Da Teoria à Prática

      Skills you'll gain: Game Theory, Bidding, Business Strategy, Strategic Decision-Making, Market Analysis, Negotiation, Competitive Analysis, Conflict Management, Economics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for Tableau Certified Data Analyst

      Skills you'll gain: Tableau Software, Data Storytelling, Data Visualization Software, Data Analysis, Dashboard, Business Intelligence, Interactive Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة

      Skills you'll gain: Target Audience, Target Market, Facebook, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Social Media, Business Planning, Customer Engagement, Drive Engagement, Digital Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Blockchain Para a Empresa

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Business Analysis, Organizational Structure, Digital Transformation, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Analysis, Business Management, New Business Development, Transaction Processing, Business Strategy, Competitive Analysis, Payment Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building Resilient Streaming Analytics Systems on GCP en Español

      Skills you'll gain: Dataflow, Real Time Data, Data Pipelines, Google Cloud Platform, Big Data, Analytics, Data Processing, Serverless Computing, Query Languages, Scalability, Cloud Storage, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Product and Service Development: Empathy Mapping with Miro

      Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, User Research, Business Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Introduction to Linear Algebra and Python

      Skills you'll gain: Linear Algebra, Applied Mathematics, NumPy, Mathematical Software, Data Visualization Software, Jupyter, Mathematical Modeling, Data Science, Python Programming, Data Analysis, Git (Version Control System)

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      M

      Maven Analytics

      Complete Visual Guide to Machine Learning

      Skills you'll gain: Unsupervised Learning, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Statistical Analysis, Data Science, Data Mining, Workflow Management, Machine Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Histogram, Data Quality, Anomaly Detection, Feature Engineering, Dimensionality Reduction, Quality Assurance, Random Forest Algorithm

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Cold Calling & Prospecting

      Skills you'll gain: Cold Calling, Sales Prospecting, Overcoming Objections, Selling Techniques, Sales, Telephone Skills, Sales Strategy, Sales Presentations, Setting Appointments, Sales Pipelines, Rapport Building, Communication, Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Organizational Templates in Trello

      Skills you'll gain: Organizational Skills, Project Management Software, Workflow Management, Collaborative Software, Dashboard, User Accounts, Information Architecture

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Analyzing and Visualizing Data the Google Way

      Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Statistical Reporting, Google Cloud Platform, Data Integration, Data Manipulation

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Teoria dos Jogos: Da Teoria à Prática: Fundação Instituto de Administração
    • Practice Exam for Tableau Certified Data Analyst: SkillUp EdTech
    • التسويق العضوي: مجموعات الفيسبوك للشركات الصغيرة: Coursera Project Network
    • Blockchain Para a Empresa: INSEAD
    • Building Resilient Streaming Analytics Systems on GCP en Español: Google Cloud
    • Product and Service Development: Empathy Mapping with Miro: Coursera Project Network
    • Introduction to Linear Algebra and Python: Howard University
    • AI's Existing Impact: Emory University
    • Complete Visual Guide to Machine Learning: Maven Analytics
    • Cold Calling & Prospecting: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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