What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: New
Coursera Instructor Network
GenAI for Dynamic Advertising and Media Buying
Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
Fundação Instituto de Administração
Análise de Dados para Workforce Management
Skills you'll gain: Workforce Management, People Analytics, Data Mining, HR Tech, Big Data, Workforce Planning, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Data Visualization, Data Processing, Digital Transformation, Human Resources, Data Science, Data Visualization Software, R Programming, Data Manipulation, Machine Learning, Data Structures
4.3
Rating, 4.3 out of 5 stars
63 reviews
Beginner · Specialization · 1 - 3 Months
Status: Free Trial
Fundação Instituto de Administração
Innovation & Entrepreneurship Mindset
Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Strategic Thinking, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Strategies, Entrepreneurial Finance, Business Modeling, Product Management, Business Solutions, Corporate Sustainability, Market Analysis
4.7
Rating, 4.7 out of 5 stars
52 reviews
Beginner · Specialization · 3 - 6 Months
Status: Free
Coursera Project Network
Analyzing Product Opportunities with Creately
Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship
4.6
Rating, 4.6 out of 5 stars
41 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Getting started with ImageJ
Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Data Visualization Software, Scientific Visualization, User Interface (UI)
4.4
Rating, 4.4 out of 5 stars
49 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Colorado Boulder
Managing, Describing, and Analyzing Data
Skills you'll gain: Sampling (Statistics), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Statistical Software, Statistics, Data Analysis, Statistical Analysis, Probability, Statistical Visualization, Data Manipulation, Histogram
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
33 reviews
Beginner · Course · 1 - 3 Months
Coursera Project Network
GenAI For Business Analysis: Fine-Tuning LLMs
Skills you'll gain: OpenAI, Large Language Modeling, Real Time Data, Data Manipulation, Generative AI, Python Programming, Artificial Intelligence, Performance Analysis, Customer Analysis, Business Analysis, Data Analysis, JSON
4
Rating, 4 out of 5 stars
6 reviews
Intermediate · Guided Project · Less Than 2 Hours
Packt
The STATA OMNIBUS: Regression and Modelling with STATA
Skills you'll gain: Stata, Regression Analysis, Statistical Modeling, Statistical Analysis, Advanced Analytics, Correlation Analysis, Statistical Visualization, Data Manipulation, Sampling (Statistics), Statistical Hypothesis Testing, Descriptive Statistics
Beginner · Course · 3 - 6 Months
Johns Hopkins University
Управление анализом данных
Skills you'll gain: Data Presentation, Data Literacy, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Statistical Analysis, Statistical Modeling
4.8
Rating, 4.8 out of 5 stars
46 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
The Total Data Quality Framework
Skills you'll gain: Data Quality, Data Cleansing, Data Collection, Data Validation, Data Analysis, Data Processing, Threat Detection, Data Access, Sampling (Statistics)
4.6
Rating, 4.6 out of 5 stars
45 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Davis
Computational Social Science Capstone Project
Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Social Sciences, Data Collection, Unstructured Data, Big Data, Simulations, Data Mining, Machine Learning, Computational Thinking, IBM Cloud, Data Visualization Software
4.6
Rating, 4.6 out of 5 stars
37 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
HubSpot Academy
Sales Enablement
Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement
Beginner · Course · 1 - 3 Months