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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Dynamic Advertising and Media Buying

      Skills you'll gain: Pay Per Click Advertising, Google Ads, Advertising Campaigns, Media Buying, Content Performance Analysis, Online Advertising, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Automation, Content Creation, A/B Testing, Budget Management

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Análise de Dados para Workforce Management

      Skills you'll gain: Workforce Management, People Analytics, Data Mining, HR Tech, Big Data, Workforce Planning, Data-Driven Decision-Making, Human Resource Strategy, Deep Learning, Human Resources Management and Planning, Data Visualization, Data Processing, Digital Transformation, Human Resources, Data Science, Data Visualization Software, R Programming, Data Manipulation, Machine Learning, Data Structures

      4.3
      Rating, 4.3 out of 5 stars
      ·
      63 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Innovation & Entrepreneurship Mindset

      Skills you'll gain: Innovation, Strategic Decision-Making, Competitive Analysis, Ideation, Entrepreneurship, Organizational Strategy, Business Strategy, Strategic Thinking, Corporate Strategy, Risk Management, Value Propositions, New Product Development, Presentations, Business Strategies, Entrepreneurial Finance, Business Modeling, Product Management, Business Solutions, Corporate Sustainability, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Product Opportunities with Creately

      Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship

      4.6
      Rating, 4.6 out of 5 stars
      ·
      41 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting started with ImageJ

      Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Data Visualization Software, Scientific Visualization, User Interface (UI)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Managing, Describing, and Analyzing Data

      Skills you'll gain: Sampling (Statistics), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Statistical Software, Statistics, Data Analysis, Statistical Analysis, Probability, Statistical Visualization, Data Manipulation, Histogram

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      GenAI For Business Analysis: Fine-Tuning LLMs

      Skills you'll gain: OpenAI, Large Language Modeling, Real Time Data, Data Manipulation, Generative AI, Python Programming, Artificial Intelligence, Performance Analysis, Customer Analysis, Business Analysis, Data Analysis, JSON

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • P

      Packt

      The STATA OMNIBUS: Regression and Modelling with STATA

      Skills you'll gain: Stata, Regression Analysis, Statistical Modeling, Statistical Analysis, Advanced Analytics, Correlation Analysis, Statistical Visualization, Data Manipulation, Sampling (Statistics), Statistical Hypothesis Testing, Descriptive Statistics

      Beginner · Course · 3 - 6 Months

    • J

      Johns Hopkins University

      Управление анализом данных

      Skills you'll gain: Data Presentation, Data Literacy, Data Collection, Data Analysis, Data Management, Analytical Skills, Management Reporting, Exploratory Data Analysis, Data Modeling, Statistical Analysis, Statistical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      The Total Data Quality Framework

      Skills you'll gain: Data Quality, Data Cleansing, Data Collection, Data Validation, Data Analysis, Data Processing, Threat Detection, Data Access, Sampling (Statistics)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Computational Social Science Capstone Project

      Skills you'll gain: Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Databases, Social Sciences, Data Collection, Unstructured Data, Big Data, Simulations, Data Mining, Machine Learning, Computational Thinking, IBM Cloud, Data Visualization Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Sales Enablement

      Skills you'll gain: Sales Enablement, Sales Strategy, Sales Management, Lead Generation, Sales, Customer Success Management, Content Marketing, Target Audience, Content Strategy, Persona Development, Customer Analysis, Content Creation, Meeting Facilitation, Service Level Agreement

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • GenAI for Dynamic Advertising and Media Buying: Coursera Instructor Network
    • Análise de Dados para Workforce Management: Fundação Instituto de Administração
    • Innovation & Entrepreneurship Mindset: Fundação Instituto de Administração
    • Analyzing Product Opportunities with Creately: Coursera Project Network
    • Getting started with ImageJ: Coursera Project Network
    • Managing, Describing, and Analyzing Data: University of Colorado Boulder
    • GenAI For Business Analysis: Fine-Tuning LLMs: Coursera Project Network
    • The STATA OMNIBUS: Regression and Modelling with STATA: Packt
    • Управление анализом данных: Johns Hopkins University
    • The Total Data Quality Framework: University of Michigan

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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