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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • I

      IBM

      Excel Basics for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Visualization Software, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Generative AI Marketing

      Skills you'll gain: Generative AI, AI Personalization, Marketing, Innovation, Strategic Marketing, MarTech, Prompt Engineering, Marketing Analytics, Marketing Strategies, Content Creation, Ethical Standards And Conduct

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Entrepreneurship

      Skills you'll gain: Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurial Finance, Entrepreneurship, Digital Marketing, Business Valuation, Market Opportunities, Proposal Development, Customer Acquisition Management, Peer Review, Branding, Lean Methodologies, Business Metrics, Marketing Strategies, Financial Analysis, Product Development, Due Diligence, Team Building, Ideation, Private Equity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Descriptive Analytics, Data-Driven Decision-Making, Marketing Analytics, Predictive Analytics, Customer Insights, Customer Analysis, Business Analytics, Customer Data Management, Analytics, Marketing, Data Collection, Market Research, Regression Analysis, Consumer Behaviour, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California San Diego

      Drug Development Product Management

      Skills you'll gain: Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pharmacotherapy, Pharmacology, Regulatory Affairs, Intellectual Property, Portfolio Management, Bioinformatics, New Product Development, Medical Science and Research, Strategic Partnership, Product Marketing, Go To Market Strategy, Health Care Procedure and Regulation, Business Strategy, Marketing Strategies, Market Dynamics, Molecular Biology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      Teach English Now! Foundational Principles

      Skills you'll gain: Learning Strategies, Enthusiasm, Motivational Skills, Learning Styles, Language Learning, Education Software and Technology, Stress Management, Communication Strategies, Self-Awareness, Cultural Diversity, General Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16K reviews

      Mixed · Course · 1 - 3 Months

    • U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, LinkedIn, Facebook, Content Strategy, Advertising Campaigns, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      881 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Prompt Engineering Generative AI for Marketing & Advertising

      Skills you'll gain: Prompt Engineering, Marketing Design, Generative AI, A/B Testing, Advertising, Marketing, ChatGPT, Content Creation, Marketing Strategies, Marketing Analytics, Customer Insights, Social Media Content, OpenAI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      56 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Relationship Management, E-Commerce, Customer Service, Google Analytics, Professional Networking, Web Analytics, Marketing Analytics, Digital Marketing, Customer Insights, Generative AI Agents, Interviewing Skills, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Virginia

      Introduction to Personal Branding

      Skills you'll gain: Branding, Brand Strategy, Brand Management, Personal Attributes, Digital Assets, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Innovation, Brand Management, Growth Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.9K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      People and Soft Skills for Professional and Personal Success

      Skills you'll gain: Active Listening, Problem Solving, Collaboration, Presentations, Critical Thinking and Problem Solving, Interpersonal Communications, Teamwork, Conflict Management, Creative Problem-Solving, Constructive Feedback, Creative Thinking, Root Cause Analysis, Virtual Teams, Social Skills, Professional Development, Public Speaking, Persuasive Communication, Client Services, Ability To Meet Deadlines, Verbal Communication Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Specialization · 1 - 3 Months

    Searches related to social media marketing

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    1…181920…361

    In summary, here are 10 of our most popular social media marketing courses

    • Excel Basics for Data Analysis: IBM
    • Introduction to Generative AI Marketing: Coursera Instructor Network
    • Entrepreneurship: University of Pennsylvania
    • Customer Analytics: University of Pennsylvania
    • Drug Development Product Management: University of California San Diego
    • Teach English Now! Foundational Principles: Arizona State University
    • Estrategias de Redes Sociales: Universidad Austral
    • Prompt Engineering Generative AI for Marketing & Advertising: Coursera Project Network
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Introduction to Personal Branding: University of Virginia

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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