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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Copenhagen Business School

      Leadership in 21st Century Organizations

      Skills you'll gain: Culture Transformation, Talent Management, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Team Leadership, Organizational Strategy, Business Transformation, Ethical Standards And Conduct, Communication, Governance, Change Management, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Data Analyst

      Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Data Synthesis, Microsoft Excel, Productivity, Infographics, Document Management, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Large Language Modeling, Data Import/Export, Statistical Reporting, Data Integration, Data Transformation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, HR Tech, Human Resources Software, Human Resources Management and Planning, OpenAI, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, Large Language Modeling, Artificial Intelligence, Program Development, Employee Engagement, Image Analysis, Content Creation, Recruitment, Performance Appraisal, Employee Onboarding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 1 - 3 Months

    • V

      Vanderbilt University

      ChatGPT: Master Free AI Tools to Supercharge Productivity

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Travel Arrangements, Innovation, Scenario Testing, Problem Solving, Application Development, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Information Technology (IT) and Cloud Fundamentals

      Skills you'll gain: Cloud Computing Architecture, Cloud Services, Peripheral Devices, Cybersecurity, Computing Platforms, Cloud Security, Cloud Infrastructure, Network Troubleshooting, Cloud Platforms, Encryption, Data Storage, Cyber Attacks, Software Development Life Cycle, Technical Support, Networking Hardware, Application Development, Computer Hardware, Information Technology, Cloud Computing, Databases

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Operations

      Skills you'll gain: Lean Six Sigma, Lean Manufacturing, Process Improvement, Operations Management, Production Process, Six Sigma Methodology, Operational Efficiency, Quality Improvement, Kanban Principles, Continuous Improvement Process, Inventory Control, Inventory Management System

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Prompt Engineering for Law

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Productivity, AI Personalization, Law Practice Management Software, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Legal Writing, Legal Research, Data Ethics, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Legal Support, Brainstorming, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI Cybersecurity & Privacy for Leaders

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Crisis Management, Productivity, Incident Response, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Business Ethics, Information Privacy, Personally Identifiable Information, Cross-Functional Collaboration, Threat Detection, Expense Management, Threat Modeling, Creative Thinking, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier

      Skills you'll gain: Generative AI Agents, Prompt Engineering, ChatGPT, Generative AI, Agentic systems, Productivity, AI Personalization, OpenAI, Expense Management, Artificial Intelligence, Personalized Service, Expense Reports, Large Language Modeling, Workflow Management, Google Workspace, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Business Process Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI and ChatGPT for K-12 Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Creativity, Education Software and Technology, Technical Communication, Ingenuity, Resourcefulness, Interactive Design, Problem Solving, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • E

      Emory University

      Introduction to Management Consulting

      Skills you'll gain: Management Consulting, Business Consulting, Consultative Approaches, Business Management, Analysis, Client Services, Business Strategies, Decision Making, Complex Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • D

      Dartmouth College

      Strategic Leadership: Impact, Change, and Decision-Making

      Skills you'll gain: Decision Making, Creativity, Talent Management, Communication, Innovation, Strategic Decision-Making, Personal Development, Curiosity, Professional Networking, Collaboration, Organizational Effectiveness, Team Motivation, Self-Awareness, Crisis Management, Strategic Leadership, Business Leadership, Leadership, Emotional Intelligence, Organizational Leadership, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      605 reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
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    1…181920…684

    In summary, here are 10 of our most popular brand management courses

    • Leadership in 21st Century Organizations: Copenhagen Business School
    • Generative AI Data Analyst: Vanderbilt University
    • Generative AI for Human Resources (HR) Professionals: IBM
    • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
    • Information Technology (IT) and Cloud Fundamentals: IBM
    • Supply Chain Operations: Rutgers the State University of New Jersey
    • Prompt Engineering for Law: Vanderbilt University
    • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
    • ChatGPT: Excel at Personal Automation with GPTs, AI & Zapier: Vanderbilt University
    • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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